Cumbria Museums Partnership An Entrepreneurial Approach Sustainable Futures Conference 20 June 2012
Summary What was our project about? Why was it important for us? What challenges did we face? How did we overcome them? Did we achieve everything we wanted? How will it help us in the future? Sustainable Futures Conference 20 June 2012
Cumbria Museums Partnership The Beacon The Brantwood Trust The Dock Museum Lakeland Arts Trust Tullie House Trust The Wordsworth Trust Sustainable Futures Conference 20 June 2012
Project Aim & Objectives To generate income Realising collective potential Developing entrepreneurial capabilities Sustainable Futures Conference 20 June 2012
Methodology Appoint consultants 24 project ideas Brainstorming workshop Assessment criteria Timescale Reward Risk Resources Collaboration Sustainable Futures Conference 20 June 2012
Methodology Shortlist 3 projects Retail product development ‘Pack in a Sack’ Archive exploitation Sustainable Futures Conference 20 June 2012
Retail Product Development Goal Increase spend per visitor and improve margins Achieved by Developing bespoke products Joint purchasing of existing products Sustainable Futures Conference 20 June 2012
Retail Product Development Retail review Action plan Retail Working Party New product – 3D panorama Sustainable Futures Conference 20 June 2012
‘Pack in a Sack’ Goal Achieved by Increased earned income through greater penetration of existing visitor market Achieved by Promotion to walkers Sustainable Futures Conference 20 June 2012
‘Pack in a Sack’ Market potential Cultural walks Refining the concept Retail → marketing Print → online Focus groups Prototype Sustainable Futures Conference 20 June 2012
Archive Exploitation Goal Achieved by Generate income from our collections Achieved by Royalty-based licensing of images Sustainable Futures Conference 20 June 2012
Archive Exploitation Online promotion Diversity – strength and weakness Subsumed into retail development Sustainable Futures Conference 20 June 2012
Governance & Organisation Joint trading company? Brand identity Copyright Trading income Sustainable Futures Conference 20 June 2012
Why was it important for us? Common need – diversify income streams Working in partnership Pooling expertise Broadening horizons Sustainable Futures Conference 20 June 2012
Challenges Diversity of partners Geography Timescale Environmental factors Capacity Sustainable Futures Conference 20 June 2012
How we overcame them Use of consultants Focus on priorities Broadening pool of expertise Sustainable Futures Conference 20 June 2012
Did we achieve everything we wanted? Entrepreneurial ideas & expertise Effective partnership working New product development + action plan -ve No quick win Pack in a Sack not fully developed Climate not conducive to risk taking Sustainable Futures Conference 20 June 2012
How will it help us in the future? Collaborative working Raised profile Portfolio of ideas Shift in mindset Sustainable Futures Conference 20 June 2012