Welcome to Hospitality …An Introduction

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Presentation transcript:

Welcome to Hospitality …An Introduction Chapter 6—Hospitality and the Foodservice Industry

Chapter 6—Objectives Describe the relationship between market, concept, and menu in commercial and retail foodservice. Identify the primary characteristics of fine dining, theme, ethnic, casual, family, and cafeteria/ buffet restaurants. Describe the key difference among independent, chain, and franchise foodservice operations.

Chapter 6—Objectives (continued) Describe the differences between commercial and institutional (on-site) foodservices. Identify the primary characteristics of the segments of the institutional foodservice market.

Market Segment Segments: steakhouse, dinner house, family dining, burgers, pizza, sandwich shop Geographic location Age Ethnicity Social class Price

The Concept Facility size Location Hours of operation Theme and design Forms of service Table, buffet, banquet, cafeteria, family-style, room service, quick counter service, counter service, take-out service, delivery, carhop, drive-through

The Menu The foodservice operation’s plan for meeting needs and expectations of guests Limited menus versus extensive menu Menu engineering Pricing

Independent, Chain, Franchises Owners involved in the day-to-day operations Identical in market, concept, design, and name Business arrangement between the individual operator (franchisee) and the company (franchisor)

Commercial versus Institutional Distinguished by the markets each serves Institutional (on-site)—hospitals, colleges, schools, nursing homes, military Commercial—customers in the open market

Fine dining: Very attentive table service; expensive-looking furnishings and decorations; fine cuisine. Theme: Attempt to make diners feel they are in another time or place.

Casual: Comfortable atmosphere; prices in the mid-range. Ethnic: Authentic cuisine; menus and language may be native; often located in ethnic neighborhoods.

Family: Usually offers table and counter service; no alcoholic drinks; features children’s menu; family-friendly atmosphere. Cafeteria/buffet: Self-serve format; home style food; reasonable prices; family friendly atmosphere.