VIZU CORPORATION | ALL RIGHTS RESERVED1 Advertising to Millennials A Practicum about Effectively Reaching and Influencing Year Olds

VIZU CORPORATION | ALL RIGHTS RESERVED2 What do we know about Millennials? Who are they? – Refers to the generation born after 1980 – First generation to come of age in the new millennium The online generation – First generation to grow up with the internet – Technology is a means to an end – staying connected

VIZU CORPORATION | ALL RIGHTS RESERVED3 A Word About the Data Vizu works with brands to measure Brand Lift – the lift against the primary marketing objective generated by online brand advertising efforts Results are reported in real- time, allowing for better media planning and in-campaign optimization of key campaign parameters such as frequency, creative, and sites

VIZU CORPORATION | ALL RIGHTS RESERVED4 Who is Marketing to Gen Y? Note: Based on Data from Vizu Brand Lift Studies Targeted to Year Olds, September 2008 – September 2010

VIZU CORPORATION | ALL RIGHTS RESERVED5 Video – More Effective than Display and Rich Media Note: Based on Data from Vizu Brand Lift Studies Targeted to Year Olds, September 2008 – September High Performing >= 10%+ Brand Lift, Exceptionally High Performing >= 100%+ Brand Lift Banner and Rich Media campaigns were approximately 20% more common than campaigns employing video

VIZU CORPORATION | ALL RIGHTS RESERVED6 Disproportionate Success Found on Video, Sports, Entertainment, Music, & Social Sites Note: Based on Data from Vizu Brand Lift Studies Targeted to Year Olds, September 2008 – September 2010

VIZU CORPORATION | ALL RIGHTS RESERVED7 What is the Primary Objective? Note: Based on Data from Vizu Brand Lift Studies Targeted to Year Olds, September 2008 – September 2010

VIZU CORPORATION | ALL RIGHTS RESERVED8 Millennnials – What Do They Want? They want to be entertained – Entertainment, music, video, and social sites generate the highest lift Products need to be an integral part of their lives – Relatively inexpensive products like CPG and QSR show high lift amongst a demographic that skews towards low income – Entertainment and Technology remain top interests/hobbies for a demographic that expects to be entertained They want experiential advertising – More and more advertisers are incorporating rich media and video into their advertising mix, and the lift from those units outperforms display – But traditional display can and does still work

VIZU CORPORATION | ALL RIGHTS RESERVED9 Case Study: At the Crossroads of Video and Social Campaign was video-only Videos were distributed through Sharethroughs network of premium social sites, games, apps and advertising exchanges to provide targeted reach to a socially connected audience Videos were shareable, allowing interested users to spread them amongst their friends Using Ad Catalyst, Sharethrough showed this social video approach increased Purchase Intent by 110%, meaning users who had seen the video were twice as likely to buy the game To promote a new video game launch, a series of teaser videos were created and seeded through a social video distribution network to create awareness and purchase intent Background How likely are you to purchase the new video game?