NATURAL RESPONSE (NEWSWEEK)

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Presentation transcript:

NATURAL RESPONSE (NEWSWEEK) Ch. 9 : Integrated Marketing Communication (Promotional) Strategy Kristy Phillips Adolfo Escalante Mauricio Ramos

HIGHLIGHTS & REVIEW With the economy in a point of a recession, high priced items such as organic products are seeing a drop in sales. Due to the drops in sales, retailers such as Whole Foods Market is facing difficulties of motivating customers to remain purchasing organic with the raise in prices. Falling profits and stock price off 20% in 2008. 1 of 5 organic consumers are hard-core devotees.

OBJECTIVES OF IMC STRATEGY Differentiate their products from competitor’s- Advertising Convey the idea of organics as eco-friendly- Advertising Combat competitive pressure- Sales Promotion Inform stakeholders about products & their benefits- Public Relations Start, Strengthen, and Renew customer relationships- Direct Marketing

SUGGESTIONS & SOLUTIONS Educational Programs Enhance Online Experience– Emphasize Philanthropy Reward Card Program Prepared Food Instead of Fine Dining  Saves $$

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