Oracle Fusion Product Hub Solution Overview Sachin Patel Director, Product Strategy Product MDM

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Agenda Trends, Challenges and Portfolio Solution Overview Oracle Strategy & Roadmap

Challenges

The Data Challenge – Why Now? Amount of Data IT Spend Data Volume Annual projected global data growth of 40% versus 5% growth in global IT spending Number of Systems On average, Fortune 500 companies number of integrated systems increasing 25% per year…. in addition to Cloud Data Degradation After 1 Year, 27% of all business data needs to be updated* *Source: US Census Bureau

Multi-Channel Buying Experience is Complex Research Shop Buy Pickup Service Browse Print Catalog Store Call Center Web Mobile Social Tablet Print Catalog Visit Stores In-Store Pickup Up-Sell Warranty Complete Order Customer Service Download Coupon Browse Reviews Review Order History Create Cart Scan Coupon Compare Prices Write Review Compare Products Tweet Check With Friends Tell Friends Like

The New Reality: Mastering is Essential to… Product Innovation Mastering for product, supplier, data helps optimize the supply chain, shorten cycles Customer Experience Single customer and product master helps improve experience, satisfaction, retention Global world – multi-divisional …. Financial Transformation Hierarchy/dimension mastering across Parties, Products, Financials, Suppliers and Sites

Solution Overview

Product Innovation : Value Chain Transformation Customers have an increasingly complex application requirements ERP eCommerce CRM SCM POS Field Service Mobile Apps PLM Sourcing MES Consolidate Product Information Cleanse the data, removing duplicates and errors Provide central Governance structure Product Hub + Oracle EDQ-P Extend information as needed Share the information across systems and processes Data Pools Regulations Sales Catalogs Partners Acquisitions Compliance Analytics Portfolio Required by an increasingly complex set of business functions

Extensible and Scalable Product Data Model Key Features Establish enterprise product record via an extensible and scalable data model Manage structured and unstructured product data including rich format descriptions, product specifications, operational attributes, structures, packs, images and attachments Establish business relationships with other products and trade partner items Associate products to one or more organizations for localized product definitions Associate products to one or more suppliers and supplier-sites to manage supplier specific information Associate products to one or more product catalogs/categories to support specific business functions including multi-channel commerce Validate product definitions and associations via dynamic rules framework

Standards Based and Data Quality Driven Product Consolidation Key Features Leverage standard based integration framework: Real time: Public web services & Java APIs Batch: Spreadsheet upload and staging tables with validation Manage source systems and cross references Import Items, GTINs, Packs, Structures, Trade Partner Items, Cross References, Related Items, Category Assignments and more Use a data steward user interface to review and remediate data before import De-duplicate, auto classify and standardize before import Govern import process through change and new item workflows Specify items to be excluded from current and future import

Real-Time Embedded Data Quality Key Features Leverage semantic (context) based recognition technology to deal with extreme variability of product information Ensure product data standardization and accuracy at point-of-entry Standardize product descriptions that contain abbreviations, misspellings, and wrong formats Extract values from product descriptions to standardize and auto- populate attributes Correctly classify items that have been broadly or incorrectly classified Automate catalog and category assignments Check and remediate duplicates Obtain real-rime data cleansing, classification and standardization results

Group Spaces for Productive Social Collaboration Key Features Collaborate on your products internally with members of your organization Collaborate externally with trading partners Control access to individuals and groups for secure collaboration Share files, blogs, wikis, announcements, events, discussions, polls Configure screen layout to your and your trading partners’ needs

Data Governance Enforcement and Analytics Key Features Orchestrate collaborative product definition through a flexible workflow that meets your organizational structure and business needs Implement changes through a streamlined review and approval process Enforce business and governance policies via rules and perform what-if analysis Schedule product changes for a future date through granular version control Control view and edit privileges through role based and data level security Monitor key product and governance related information with embedded product data analytics

Deployment Options

Customer Deployment Options On Premise @Customer Private Cloud Public Cloud Software License Customer Customer Customer Oracle Software Mgmt Oracle offers an extensive range of cloud services. The customer licenses the Software for all scenarios except the Public Cloud. The customer will instead subscribe for a fee to a Cloud Services offering e.g. CRM OD, Fusion Applications, RNOW, Taleo etc. The Cloud Services fee will include all the data center services, infrastructure management, software management including support and software licenses required to deliver the service subscribed to by the customer. The @Customer Offering involves a customer setting up their own infrastructure and database while Oracle manages their infrastructure remotely. The customer licenses the software, but Oracle runs it for them for an additional managed service fee. In the @Oracle scenario (Private Cloud) – the customer still licenses their software, but Oracle runs it for them in an Oracle data center which includes all of the infrastructure needed to operate the application for an additional managed service fee. Customer Oracle Oracle Oracle Infra Mgmt Customer Customer Oracle Oracle Oracle Datacenter Customer Customer Oracle Oracle Remote Management Hosted & Managed Hosted as a Service