Retail Advisory Committee Data Presentation (Expanded) September 29, 2010

This is a starting point only What’s Here: Core species – pork, beef, chicken Less detail for beef and chicken More detail for pork at specific levels No featuring data What’s Missing? What’s Overkill? We need your thoughts and input on where to go from here and what would help you most.

Data Parameters Data provided by the Meat Solutions VMMEAT® system sourced from FreshLook Marketing scanner data FreshLook Data: Represents approximately 68% of the ACV All of U.S. and 8 standard regions (based on U.S. Census) Based heavily on chains with no independent grocers (fewer than 11 stores) Excludes supercenters, club stores, commissaries, and natural food stores

Additional Data Notes Segments Included Fresh Meat includes all beef, pork and chicken Chicken includes broilers and roasters, but no game birds Chops includes both bone-in and boneless Ribs includes all pork ribs, spareribs and back ribs Roasts includes entire roast data section and all subprimals except loin. Note that tenderloin is included; will be separated in subsequent presentations Whole/Half Loins includes whole and half, wholesale cut and sub-primal top loin No IRI fixed weight in this slide set so limited amount of value added or dinner sausage

Volume Percentage Change vs Year Ago

Volume Percentage Change vs Year Ago Fresh Pork numbers include Ham.

Volume Percentage Change vs Year Ago Fresh Pork numbers include Ham. Chicken includes Broilers and Roasters. Does not include Cornish Hens.

Dollar Sales Percentage Change vs Year Ago Provided by the Meat Solutions VMMEAT ® system sourced from FreshLook Marketing scanner data

Dollar Sales Percentage Change vs Year Ago Fresh Pork numbers include Ham.

Dollar Sales Percentage Change vs Year Ago Fresh Pork numbers include Ham. Chicken includes Broilers and Roasters. Does not include Cornish Hens.

Average Price Fresh Pork numbers include Ham. Chicken includes Broilers and Roasters. Does not include Cornish Hens.

Beef Category Percentage Change vs Year Ago Steaks Roasts 13.9% 10.8% 9.5% 7.5% 8.7% 6.2% 5.4% 6.4% 5.4% 5.2% 4.2% 4.2% 0.8% 0.2% 2.0% 0.7% -0.2% -1.2% -1.9% -1.1% -2.5% -2.3% -3.5% -5.3% -5.0% -5.2% -8.6% -9.4% Grinds 12.6% 12.0% 7.5% 4.9% 6.5% 3.1% 3.1% 1.8% 1.1% -0.1% -5.0% -4.1% -3.2% -4.8%

Chicken Category Percentage Change vs Year Ago Breast Meat Other Parts 12.0% 11.7% 11.7% 9.5% 9.9% 7.6% 6.9% 6.5% 7.0% 6.4% 6.5% 4.9% 5.3% 5.5% 4.1% 4.7% 1.7% 2.0% 2.9% 0.0% 0.0% -0.1% -0.2% -1.9% -0.6% -3.6% -2.5% -5.2% Whole Birds 16.0% 10.6% 9.9% 4.2% 2.4% 3.0% -1.4% -2.5% -2.9% -3.5% -6.4% -5.4% -12.1% -15.3%

Fresh Pork – major segments Volume (Millions) Ribs include all Pork Ribs as well as Belly Spareribs Whole and Loin Back Ribs Whole. Roast include all roast forms as well as Subprimals (Arm, Blade, Center, Picnic, & Tenderloin) Whole & Half Loins include Half, Whole, Wholesale Cut and Subprimals (Top, Top Loin, & Whole)

Fresh Pork – major segments Volume - Percentage Change vs Year Ago Chops Ribs 24.4% 19.5% 10.8% 11.6% 7.3% 8.8% 5.4% 0.3% -1.7% -1.1% -3.6% -5.2% -7.5% -10.1% Roasts Whole & Half Loins 32.7% 31.4% Ribs include all Pork Ribs as well as Belly Spareribs Whole and Loin Back Ribs Whole. Roast include all roast forms as well as Subprimals (Arm, Blade, Center, Picnic, & Tenderloin) Whole & Half Loins include Half, Whole, Wholesale Cut and Subprimals (Top, Top Loin, & Whole) 21.2% 18.8% 18.1% 8.6% 8.0% 2.3% -0.2% -6.9% -6.2% -8.4% -11.1% -13.2%

Fresh Pork – major segments Dollar Sales (Millions) Ribs include all Pork Ribs as well as Belly Spareribs Whole and Loin Back Ribs Whole. Roast include all roast forms as well as Subprimals (Arm, Blade, Center, Picnic, & Tenderloin) Whole & Half Loins include Half, Whole, Wholesale Cut and Subprimals (Top, Top Loin, & Whole)

Fresh Pork – major segments Dollar Sales - Percentage Change vs Year Ago Chops Ribs 18.2% 6.5% 6.1% 4.2% 2.7% 1.0% 0.8% -1.1% -0.3% -0.3% -1.0% -4.5% -6.0% -4.9% Roasts Whole & Half Loins 41.4% Ribs include all Pork Ribs as well as Belly Spareribs Whole and Loin Back Ribs Whole. Roast include all roast forms as well as Subprimals (Arm, Blade, Center, Picnic, & Tenderloin) Whole & Half Loins include Half, Whole, Wholesale Cut and Subprimals (Top, Top Loin, & Whole) 14.2% 14.3% 10.0% 4.1% 3.7% 1.8% 0.3% -0.5% -2.1% -0.6% -3.9% -9.2% -11.6%

Fresh Pork Average Pricing Ribs include all Pork Ribs as well as Belly Spareribs Whole and Loin Back Ribs Whole. Roast include all roast forms as well as Subprimals (Arm, Blade, Center, Picnic, & Tenderloin) Whole & Half Loins include Half, Whole, Wholesale Cut and Subprimals (Top, Top Loin, & Whole)

Ham Volume (Millions)

Ham – major segments Volume - Percentage Change vs Year Ago 629.8% Boneless/Semi Boneless Spiral 139.6% 32.7% 53.2% 37.2% 10.7% -3.3% -1.8% -24.5% -10.5% -0.7% -4.6% -60.1% -66.9% Butt / Shank Ham Steaks 242.3% 51.9% 17.2% 14.1% 4.0% 2.5% 3.2% 12.5% 20.3% 15.6% 26.8% -18.0% -48.1% -58.6%

Ham Dollar Sales (Millions)

Ham – major segments Dollar Sales - Percentage Change vs Year Ago 539.7% Boneless/Semi Boneless Spiral 81.5% 10.7% 38.3% 9.8% 9.7% -6.8% -8.0% -17.2% -4.7% -3.6% -6.4% -48.7% -65.8% Butt / Shank Ham Steaks 192.1% 28.0% 4.8% 10.5% 7.9% 2.1% 1.6% 4.3% 8.3% 8.5% 16.3% -16.0% -43.8% -45.4%

Ham Average Pricing

Ham – major segments Featuring Spiral Other Ham