Your Name, Founder, CEO Address Email Cell phone Company Name Your Name, Founder, CEO Address Email Cell phone

Problem/Opportunity There is a reason you are developing this Product/Prototype and a reason why customers need this or will care about this - explain Describe the pain/problem you are alleviating or the benefit you are providing What is your market opportunity (target market) – in other words describe who really needs or cares about what your product will offer? How big is this market opportunity (target market) – describe how large the target market is in as many quantitative ways as possible - # of potential customers, $$ (is your target market a billion dollar market?), etc

Solution/Product It is assumed that your prototype is a development stage of your final commercial product What will your product do for customers? How will it solve their problem? Describe your product in terms of how it makes a difference for your customers Describe what makes your product the best solution available Why is it the best – what are the key differentiators about your product that will make yours stand out from competitors such that customers will choose your product over other options

Value Proposition Describe the value that your product offers to customers Does it save money, or time, does it provide a significantly higher and meaningful performance benefit. Try to quantify the value of your product to the buyer What kind of compelling ROI can your customer expect by buying and using your product/service?

Underlying Magic (Competitive Advantage) Does your product have technology, trade-secret, etc that will be a barrier or provide a competitive advantage? Describe the technology, “secret sauce” or magic behind your product. Use less text and more diagrams and visuals if possible Provide patent status if appropriate

Commercialization Strategy Describe the key steps/milestones, strategies, development path and timeline that you will execute to develop your prototype into a fully developed, final commercial product. (How long will it take you and what do you need to do and how are you going to make it happen?) Describe what you need to do between prototype and commercial product launch

Business Model How are you going to launch and sell your product? Who is going to buy your product? How are you going to make buyers aware of your product? How do you reach out to your market/customers and get their attention? How do you acquire customers? How are you going to sell your product? Sales staff? Distribution partners? Online? How much does it cost you to make your product and how much will you charge for your product? Margin? How many unit sales and How many customers to reach break-even?

Management Team Describe key players of management team, board of directors and board of advisors Highlight backgrounds, relevant experience, successes/failures What pieces or key positions are missing from your team and what is your plan to fill them? Why is your team uniquely suited to this opportunity?

Accomplishments to Date Describe key accomplishments to date – what has your team accomplished so far towards this commercialization Any early successes? Interested customers? Interested investors? What has the team/company invested (cash or sweat equity) so far into this project and commercialization effort? Any outside funding or other investors? Letters of Intent to purchase?

3-YR Financial Projections and Key Metrics Provide 3 year forecast by quarters (Q1, Q2, Q3, Q4) that shows total revenue, # of customers, # of unit sales, conversion rate, and cost of goods/sales, key expenses, staff headcount, etc.– it should be clear how you expect the company to perform top line and bottom line 3 years out and how much capital will be needed now and later on Do a “bottom up” forecast not a “top down” forecast Describe when and what it takes for the company to break even (how long, how many unit sales, revenues, etc.)

Project Budget and Use of Funds What is your total project budget and how much money are you requesting be awarded What are the key project milestones (what do you need to do to complete the prototype) and the associated costs to achieve these key milestones? What is the project timeline – how long will it take you to complete the project milestones? How do you plan to use the funds awarded – be specific about how this money will be spent – on what key costs Where will the company be on its path of progress to commercialization after this project is completed? – will you advance sales with an OEM? Will you receive additional investment as a result of competing this project? Is the project significantly delayed without award

Summary of Key Points Optional slide - Summarize any key takeaways or information

Thank You Company Name Your name Address Email Cell number