Creative product launch plan Branding The brand will be called Terraforma, logo using the same font as used in the headings. It will target a specific niche of consumers who are smart, active and environmentally conscious. Distribution Channels – Retail outlets, e- commerce, College/ school contracts.

Urban decay Urban decay Srushti Kumbhare The story revolves around the concept of old is gold and natural urban erosion. There is no gain without pain. Tactile erosion on the surface of the footwear will show the level of activity and form designs unique to the wearer according to their level of activity and their wear and tear pattern. The material used to achieve this tactile effect will be suede coated with many thin layers of opaque paints and finishes, hence achieving the flaky effect so desired. Since this very colorful and layered material is for design creation based on performance, the upper will be covered in a layer of Poron XRD with proper ventilation, so that eventual wear and tear just erodes up to a certain point and does not injure the foot. Srushti Kumbhare srushtivkumbhare@gmail.com National Institute of Fashion Technology, Bhopal, India – Bachelor of Design, Fashion and Lifestyle accessories. (just completed, graduating soon) F.I.T. , New York -Accessories Design 1 year A.A.S.