1. Introduction to Retail Channels
Debbie Wildrick, Founder, Growing Innovative Brands

2. 10 Pillars Pillar 1: Market Opportunity and Consumer Need
Pillar 2: Differentiation
Pillar 3: Formulation, Packaging, and Manufacturing
Pillar 4: Viable Business Model
Pillar 5: Brand Strategy, Consumer Messaging
Pillar 6: Channel Strategies/Distribution Models
Pillar 7: Marketing Strategies
Pillar 8: Infrastructure
Pillar 9: Team/People
Pillar 10: Financing 
10 Pillars

3. Pillar 4: Viable Business Model

4. Pillar 6: Channel Strategies
Pillar 6: Channel Strategies/Distribution Models
Channel-retailer strategies
Understanding the right channels to penetrate including e-commerce
The link between the brand proposition and the outlet and how to maximize volume
Anchor retailer strategies by area
Distribution systems
Must fit the brand, category, and the retailer
Overall Strategy
Launch Market / Proof of Concept
Regional Launch
National Launch
Pillar 6: Channel Strategies

5. Channel Strategies Channel-retailer strategies
Understanding the right channels to penetrate including e-commerce
The link between the brand proposition and the outlet and how to maximize volume
Using anchor retailer strategies for expansion
Channel Strategies

6. Channel Strategies Take Home Packages Single Serve
Retailers Selling Beverages
Take Home
Supermarkets
Traditional Specialty Grocery
Club Stores
Mass
Drug
Immediate Consumption
C-Store
Hotels, Bars, Resturants
Instituional / Vendirng
Take Home Packages
Higher Volumes Per Outlet
Single Serve
Lower Volumes Per Outlet
Can Depend on Category
Channel Strategies

7. Distribution Systems Distribution systems Channel Retailer Category
Must fit the brand, category, and the retailer
Channel
Retailer
Category
Brand
Channel
Retailer
Category
Brand
Distribution Systems

8. Launch Market - Proof of Concept
Overall Strategy
Launch Market / Proof of Concept
Regional Launch
National Launch
Launch Market - Proof of Concept
Regional Launch
National Launch
Overall Strategy
Using anchor retailer strategies for expansion