1. BLOOM Designer Kids Wear
Presentation by:
Kriti Mehta
Kritika Dawar
Miriam J T
Stuti Goel

2. The idea…
Our idea is to provide exclusive occasion wear for children along with the accessories and footwear, catering to kids (3-8 years) and pre-teens (9-12 years).
The products will be priced from Rs

3. Bal Bachche Frolica Baby Beri
Competition
Bal Bachche Frolica Baby Beri

4. One of India‟s leading manufacturers of premium lifestyle Kidswear
One of India‟s leading manufacturers of premium lifestyle Kidswear. Business
activities primarily includes designing, manufacturing, branding and selling of readymade apparels
The distribution channel broadly comprises of network of Exclusive Brand
Outlets (EBO), mix of Distributors, Shop-in-Shops (SIS) and Factory Seconds Outlet
(FSO).
The brand targets kids up to 16 yrs of age.
Benetton launched “Baby on Board” store, which is targeted at young urban
upwardly mobile parents, has a product line, which includes infant and maternity wear, educational toys, strollers, car seats and fashions.

5. The are primarily aimed at 0-11 years age group.
The brand caters to middle and premium segment.
It manufactures all kinds of knitted and woven garments for girls as well as boys .
The brand also has plans to launch home furnishings for kids shortly.
Besides the exclusive stores the brand is available in major chains like Shopper‟s Stop, Westside, Lifestyle, Ebony, Pantaloons etc.
The brand aims at 1-16 years age group
The retail business caters to the middle and premium segments. It manufactures all kinds of knitted and woven garments
offers ethnic wear like „Lehenga chunri‟ and „Kurta paijamas‟
The brand is sold through various large format stores besides its exclusive stores.

6. Why?? Gap in the market for occasion wear for children
Change in lifestyle and perception
Increasing disposable income
Kids more conscious now

7. What important customer problem are we solving?
Providing occasion wear for children- an opportunity that has not been exploited to its full potential.
Benefit of providing all products under one roof

8. How are we going to do it?
EBO
Central location
Ready to wear
Extra care- comfort and safety

9. How many customers are there that are willing to buy from us?
How many customers are there? (Market size)
According to the India Apparel Report, 2008 (Images Year Book, Vol IV), the size of kidswear market is estimated to be at Rs. 30, 510 crore. Industry experts predict that the market will further grow to reach Rs. 45, 000 crore by 2013, with braded apparels contributing to a major share. The volume of market share of kid‟s apparels in the total apparel market is at 24.9%, as against a 15% share in Urban kid‟s apparel market comprises about 60% of the total kidswear market. A research states that more than 30% of the country‟s population is below 15 years of age. The density of population makes kidswear to be one of the fastest growing segments in the Indian market scenario.(

10. Why can only we provide the solution?
How are we unique?
Children's clothes in India started out as miniature versions of popular adult wear. But the market is changing with its maturing and with more and more kids beginning to make active choices.
Internationally, children's wear has its own trends forecasting, trade shows and a production, marketing and publicity set-up that rivals the adult business.

11. How can we defend against others?
By providing :
Customer loyalty cards
Customized services
Promotional offers and seasonal discounts

12. References http://www.apunkachoice.com/scoop/fashion/20041026-0.html

13. Thank you!