Television Viewing Preferences & Online Synergy Males 35-49 December 2014

TV & Online Synergy And the survey says… In a nationally representative telephone survey, people were asked about their preferences for viewing TV programs, and their simultaneous use of TV and online devices Viewing TV on the big screen is clearly the preference for most Canadians, but what is also becoming clear is the symbiotic relationship between TV and online activity TV and online work side by side as people are exposed to advertising and work their way down the purchase funnel

Preferred device for watching TV Males 35-49 Q. Thinking about watching your favourite TV programs, where would you rather watch them? Source: nlogic December 2014 – TV-Internet Survey 2014

Preferred experience for watching TV Males 35-49 Q. How would you most prefer to watch TV programs? Source: nlogic December 2014 – TV-Internet Survey 2014

Default to the best screen available Males 35-49 Q. Could watching your favourite TV programs on a computer or mobile device replace watching them on your home TV as your preferred method of watching television? Source: nlogic December 2014 – TV-Internet Survey 2014

Simultaneous second screening Males 35-49 Q. In the past week have you watched TV and used the internet at the same time? Source: nlogic December 2014 – TV-Internet Survey 2014

Screens share priority Males 35-49 Q. While you were watching TV and using the internet at the same time, were you paying attention to both? Source: nlogic December 2014 – TV-Internet Survey 2014

Screens share priority Males 35-49 Q. Did you pay more attention to the Television or the Internet, or did you switch back and forth? Source: nlogic December 2014 – TV-Internet Survey 2014

Source: nlogic December 2014 – TV-Internet Survey 2014 TV creates Demand Males 35-49 Q. Have you ever gone online and searched for information or a website based on something you saw in a television? Source: nlogic December 2014 – TV-Internet Survey 2014

Online converts demand Males 35-49 Q. When you went online and searched for information or a website based on something you saw in a television commercial, what did you do? Source: nlogic December 2014 – TV-Internet Survey 2014