A Mighty Hand: Capitalising on Corporate to Mobilise Resource for You. Edwin Wanyonyi KWS & Kenya Wildlife Service Fund Assistant Director & Head of Resource Mobilisation 6th December 2012

Source: A guide for project M&E: IFAD

Resource Mobilisation RM and Fundraising are used interchangeably

Fundraising can be defined as: the right person properly asking the right prospect for the right amount at the right time on behalf of the right organization

Life is an echo -- what you send out comes back Fundraising Quotes Life is an echo -- what you send out comes back Fundraising requires both optimism and realism. Without optimism few or no gift solicitation efforts would be made. Without the second, few if any would succeed. When we recognize that a better word for Fundraising is “friend raising,” we open limitless doors to creativity in support of our causes. The deepest principle in human nature is the craving to be appreciated. Feeling gratitude and not expressing it is like wrapping a gift and not giving it.

Ways to Fundraise What are some ways in which you might raise funds for your organization?

Common Fundraising Terminology Campaign Appeal Major Gifts Restricted Gift Retention Rate Annual Fund Grant Unrestricted Gift Current Donor Planned Giving In-Kind Gifts Pledge Case Statement Direct Mail Prospects

Funding Sources Individuals Corporations Foundations Organizations Events Government Earned Income

Funding Source - Corporations Building relationships with businesses can yield a variety of support: In-kind donations of products or services Volunteer support Matching gifts to their employees’ charitable contributions Grants for a particular program or project Sponsorship/underwriting of an event or fundraiser

Funding Source - Foundations Foundations vary in size and scope, but most: Have specific funding areas and guidelines Prefer to fund specific programs and projects Have a formal proposal process Expect the grantees to report back to them on the outputs and outcomes of their grant

Funding Source – Foundations Cont’d There are many different types of charitable grant-making foundations: Family Foundations Private Foundations Community Foundations Corporate Foundations

Funding Source – Events Range of fundraising events: Bake sales Auctions Raffles Galas and parties Food & Fund Drives And the list goes on…

BRICK FOR CONSERVATION The different colored bricks will be sold to the worldwide public priced on a sliding scale… $150.00 $100.00 $150.00 $500.00

How can you support?

The Four “P’s” of Fundraising PROCESS: “Fundraising is not an event; it is a process”. PARTICIPATION: Who is involved in identifying and engaging potential corporates? PEOPLE: Fundraising is all about people and building relationships. PLAN: Your organization needs a good fundraising plan in place in order to succeed.

Process Qualification & Introduction Cultivation Solicitation Strategy Goals Cultivation Solicitation Stewardship

Everyone has a role to play! Participation Everyone has a role to play!

People “Donors don't give to institutions. They invest in ideas and people in whom they believe.”

Plan 1. Develop your fundraising goals 2. Write down your fundraising plan 3. Estimate the cost of your fundraising program 4. Develop a timeline for your plan 5. Identify funding sources 6. Evaluate your plan during the year

What other “P’s” of fundraising can you think of?

Engaging Coporates Make a good impression when you meet the donor face to face (aim to build a relationship). You do this by:- Being well prepared Being relaxed Explain your work clearly for a genuine conversation to take place.

To ask is no sin, to be refused is no calamity ASANTE SANA!