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Sport for Social Change International Week November, 2009 – São Paulo, Brasil

3 Sport for Social Change In 2007 Nike supported the creation of a global movement: the Sport for Social Change Network – SSCN, that in Brazil is named REMS – Rede Esporte pela Mudança Social. The movement gathers 30 non-profit organizations in Brazil, leaded by UNDP – United Nations Development Program. Those NGOs are from all over the country, although mostly from Rio and São Paulo. All of them believe in the power of sports to change lives. Most of them run sport for change programs. All of them work direcltly with excluded youth and youth related themes. In Southern Africa and Eastern Africa, the same movement is alive. The SPORT FOR SOCIAL CHANGE INTERNATIONAL WEEK was the first global meeting of those groups, after they started to work. It was also the first time to show up to an open audience with innovation and sustainability ideas around sports.

4 THE EVENT One week, one city: thinking about sport for social change 4 continents represented through sport for change initiatives SSCN meeting on governance issues Open meeting to build a common agenda of sport for change Inspiring lecture with Auma Obama 11 Presentations and Panels around sport for change programs and new ideas Marketplace with +10 initiatives for Social inclusion through sports productive chain 4 sport for change workshops, with SSCN methodologies/members UNDP and J.Leiva workshops on the Human Development Index Report, through the lens of sports and on tax benefits for sports programs Manifesto launched, by Athletes and former athletes

5 AGENDA

6 OVERVIEW LaunchingPresentationsMethodologies Workshops MarketplaceManifesto SSCN MeetingOutcomesMedia

7 OVERVIEW LaunchingPresentationsMethodologies Workshops MarketplaceManifesto SSCN MeetingOutcomesMedia

8 LAUNCHING Auma Obama, SSCN Convener for Eastern Africa - Sport for Social Change

9 LAUNCHING +250 attended to the launching.

10 LAUNCHING Sesc Representative, João Leiva (JLeiva director), Juliana Antunes (Unilever) Ana Moser (former Olympic athlete), Auma Obama (SSCN convener for East Africa), UNDP Representative, Ziba Cranmer, TIago Pinto and Andrew Ogilvie, Nike Directors

11 OVERVIEW LaunchingPresentationsMethodologies Workshops MarketplaceManifesto SSCN MeetingOutcomesMedia

12 SPORT FOR CHANGE WORKSHOPS IEE- Instituto Esporte Educação

13 SPORT FOR CHANGE WORKSHOPS IEE- Instituto Esporte Educação

14 SPORT FOR CHANGE WORKSHOPS IEE- Instituto Esporte Educação (Methodologies for Sports Instructors)

15 SPORT FOR CHANGE WORKSHOPS EPROCAD – Street Futebol Curriculum

16 SPORT FOR CHANGE WORKSHOPS EPROCAD – Street Futebol Curriculum

17 OVERVIEW LaunchingPresentationsMethodologies Workshops MarketplaceManifesto SSCN MeetingOutcomesMedia

18 UNDP – HUMAN DEVELOPMENT INDEX REPORT THROUGH SPORTS Workshop to discuss how sports can impact on human development index

19 UNDP – HUMAN DEVELOPMENT INDEX REPORT THROUGH SPORTS Workshop to discuss how sports can impact on human development index

20 TAX BENEFITS TO SPORTS PROJECTS Didatic workshop on how to apply for the Brazilian Law of tax benefits to sports social programs

21 OVERVIEW LaunchingPresentationsMethodologies Workshops MarketplaceManifesto SSCN MeetingOutcomesMedia

22 SUSTAINABLE MARKETPLACE Sport for Change initiatives: Community Surfboards Factory

23 SUSTAINABLE MARKETPLACE Sport for Change initiatives: Community Footwear made from footwear industry waste

24 SUSTAINABLE MARKETPLACE Sport for Change initiatives: Nets made by recycled PET

25 SUSTAINABLE MARKETPLACE Sport for Change initiatives: Skateboards with sustainable wood

26 SUSTAINABLE MARKETPLACE Sport for Change initiatives: Wikimap and SMSport, new technologies + sport for change

27 OVERVIEW LaunchingPresentationsMethodologies Workshops MarketplaceManifesto SSCN MeetingOutcomesMedia

28 NETWORKS, INNOVATION AND SUSTAINABILITY Ziba Cranmer, Global Director for Nike Innovation Lab speaks about Networks, Innovation and Sustainability

29 NETWORKS AROUND THE WORLD Paul Caccamo, Up2Us founder (US) and Thomas Adams, SSCN Convener for Southern Africa – Sport for Social Change Global Movement Panel

30 GLOBAL SSCN MOVEMENT Liz Odera SSCN Convener for East Africa and Ricardo Vidal, SSCN Representative for Brasil – Sport for Social Change Global Movement Panel

31 SOCIAL LEGACY FOR SPORTS EVENTS Cameron Sinclair (Architecture for Humanity Founder), Mel Young (Homeless World Cup Founder) and Andrew Ogilvie (Nike Sustainable Business & Innovation Global Director) – Social Legacy and Sustainable facilities for Sports events Panel

32 LEGACY AND SUSTAINABILITY Cameron Sinclair talked about the Architecture for Humanity efforts to rebuild communities through sports and about sustainable sports facilities that help communities to save energy and water, while providing a safe place to play. Mel Young talked about how Homeless World Cup (the event and the programmes ran by the HWC Foundation) support homeless people around the world to change their lives through futebol

33 GENDER: WOMEN IN SPORTS Maria Bobenrieth (Women Win director) and Elenice Tamashiro (Ashoka Changemakers representative) – Women in Sports Panel

34 SPORTS AND JOBS FOR YOUTH Ana Lucia Alencastro (Ministry of Labor) talks about the opportunities for youth on the sports occupational arch.

35 SPORTS AND GOVERNMENT Ricardo Capelli (Ministry of Sports) and Angela Bernardes (SSCN – Fundação Gol de Letra) discussing about the Sports Law for tax benefit to social programs

36 OVERVIEW LaunchingPresentationsMethodologies Workshops MarketplaceManifesto SSCN MeetingOutcomesMedia

37 MANIFESTO Magic Paula (former basketball player), Maristela Baioni (UNDP Representative), Raí (former BNT world champion), Fernanda Keller (Thriatlhon athlete) and Edmilson (BNTplayer)

38 ATHLETES Raí and Ana Moser, former athletes and SSCN members

39 ATHLETES Bebeto (former BNT world champion) and Edmilson (Futebol player) – SSCN Members

40 ATHLETES Magic Paula (Basketball Olympic Athlete) and Fernanda Keller (Thriatlon)

41 NIKE ATHLETES Whashington e Dagoberto: futebol players

42 MANIFESTO Dagoberto (futebol player), Washington (futebol player), Raí (former BNT world champion), Fernanda Keller (triathlon athlete), Magic Paula (Olympic Basketball athlete), Edmilson (futebol player)

43 OVERVIEW LaunchingPresentationsMethodologies Workshops MarketplaceManifesto SSCN MeetingOutcomesMedia

44 SSCN MEETING Representatives of all 30 NGOs Decision about the institucionalization of the Network Athletes for Citizenship legitimated as the new Executive Secretary Presentation about the new role of UNDP on the network Manifesto pre-development Definition of the 6 sport for change themes that will be considered on next steps Agreement on considering the next sports events in Brazil as a priority for the SSCN Agenda

45 OVERVIEW LaunchingPresentationsMethodologies Workshops MarketplaceManifesto SSCN MeetingOutcomesMedia

46 OUTCOMES people touched people registered for at least one activity people attended daily (less than 1 week to outreach)

47 OUTCOMES NEW PARTNERSHIPS Ministry of Social Development – supported the sustainable marketplace J.Leiva, Consultancy on tax benefits for sports programs SESC, Sports and event facilities all over the country ISCA – International Sport and Culture Association Museu da Pessoa – storytelling Unilever

48 OUTCOMES SPORT FOR CHANGE AGENDA Open meeting with SSCN members and new potential members to building a common agenda of sport for change; 6 Sport for Change approaches discussed: Sport and Education Sport for Economic Development Sport and people with disabilities Sport and Diversity Sport for Peace Sport and Health

49 OVERVIEW LaunchingPresentationsMethodologies Workshops MarketplaceManifesto SSCN MeetingOutcomesMedia

50 MEDIA COVERAGE TV ESPN (covered the whole event and will do 2 special TV programs about SSCN ) Gazeta Esportiva (TV Gazeta) Magazine (BAND Sports) Ressoar (Record News)

51 MEDIA COVERAGE Journalists that covered the event Adriana Carranca, Jornal O Estado de S. Paulo Sandra Manfredini, Diário do Comércio Adriano Dolph, Programa Gazeta Esportiva - TV Gazeta Raquel Bueno, Programa Ressoar – TV Record News Renata Lopes, Programa Social Clube – TV ESPN Marcelo Rosemberg, Programa Magazine – TV BandSport Felipe Serafim, Correio Braziliense Marcos Garcia, MSN Gustavo Franceschini, Abril.com Guilherme Costa, Máquina do Esporte/ UOL

52 CLIPPING MSN PORTAL

53 CLIPPING VEJA Online – Weekly News Magazine (Website)

54 CLIPPING ESTADÃO ONLINE – Main Newspaper in São Paulo State (Website)

55 CLIPPING ESTADO DE SÃO PAULO NEWS PAPER – Main Newspaper in São Paulo State

56 CLIPPING A TARDE Popular Newspaper, São Paulo

57 CLIPPING JORNAL LANCE – Main Sports newspaper - National

58 CLIPPING Máquina do Esporte – Sports Website

59 CLIPPING ABRIL WEBSITE – Online Portal, Sports section.

60 CLIPPING DIARIO DO COMERCIO – Main Newspaper on Economy issues, National (Website)

61 CLIPPING PLURALE MAGAZINE (Website) – Sustainability issues

62 CLIPPING PLURALE MAGAZINE (Website) – Sustainability issues

63 THANKS Athletes, Speakers, SSCN Members, Sports Secretary for São Paulo and Partners of the event

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