Brand Identity Standards

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Presentation transcript:

Brand Identity Standards TM Brand Identity Standards February 2005 INFORMATION IMMEDIACY, DISCOVERY & CONTINUITY

Logo Signature TM Symbol Wordmark

Logo Engineering TM

Logo Isolation Space TM

Information Immediacy, Discovery & Continuity TM

Logo Colors PANTONE PMS 166C CMYK RGB HEX 0 70 100 0 255 70 0 FF4600 TM PANTONE PMS 166C CMYK RGB HEX 0 70 100 0 255 70 0 FF4600 PANTONE PMS 166C (75%) CMYK 0 70 100 0 (75%) TM RGB HEX 255 102 0 FF6600 TM TM PANTONE PMS 2738C CMYK RGB HEX 100 94 3 4 0 0 174 000099

Logo Two Solid Color Version PANTONE PMS 2738C CMYK RGB HEX 100 94 3 4 TM Logo Two Solid Color Version TM TM PANTONE PMS 2738C CMYK RGB HEX 100 94 3 4 0 0 174 000099 PANTONE PMS 166C CMYK RGB HEX 0 70 100 0 255 102 0 FF6600 TM

Logo Grayscale Black Black 75% Black PANTONE PMS 2738C CMYK RGB HEX TM TM Grayscale Black Black 75% Black TM TM PANTONE PMS 2738C CMYK RGB HEX 100 94 3 4 0 0 174 000099 TM TM PANTONE PMS 166C CMYK RGB HEX 0 70 100 0 255 102 0 FF6600 TM

Logo Acceptable Background Colors Black Grayscale (25%) PMS/CMYK Blue with one color (white) logo PMS/CMYK Blue PMS/CMYK Orange TM T TM M TM T TM M T TM T TM M with one color (white) logo PMS/CMYK Orange with one color (blue) logo PMS/CMYK Blue with one color (orange) logo Black w/ one color (orange) logo PMS/CMYK Orange w/ one color (black) logo TM M TM TM TM T T TM M

Logo Acceptable Background Colors Acceptable background colors must be light colors, which work well with the Mimosa Blue and Orange Light Green Light Blue Light Purple Light Yellow Light Brown TM

Logo Misuses MIMOSA SYSTEMS Never attempt typesetting or re-creating the logomark Never alter the colors of the logomark Never place the logomark on a busy or crowded background TM TM TM Never rearrange the elements of the logomark TM TM TM Never place the logomark on an incline or vertically Never use the wordmark by itself TM TM