Chapter 13 Marketing Strategy Prepared by –Jamee Ahmad

Marketing- Is the process of making the product/ideas/services available to the customers which includes the activities of pricing, advertising, promotion, distribution, sales, after sales services and customer feedback.

Functions of marketing

Market research-The action or activity of gathering information about consumers' needs and preferences. Pricing- decide the amount required as payment for (something offered for sale). Advertising- the activity or profession of producing advertisements for commercial products or services.

Public relations- he professional maintenance of a favorable public image by a company or other organization or a famous person. Event management -is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions.

Packing -a charge made when delivering goods to cover the cost of packing them. 'Distribution Channel' The chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. A distribution channel can include wholesalers, retailers, distributors and even the internet.

Sales- Finally making the products available to the customer Feedback- Its an after sales service, mainly taking feedback from the customer about products satisfaction rate