Tall Oaks Tree House Campsite Andrea Lawson

“Elevate your camping experience, literally!” Introduction Located in Frederick, MD Lake side oak forest Series of 15ft. treehouses built around oak trees www.youtube.com/watch?v=ybhnaPPEXKM “Elevate your camping experience, literally!”

Introduction Why create this service?! Childhood Too “dirty” Bulky equipment Not pet friendly Secluded area made it hard to access forgotten items Hiking the only accommodation Check in/out the only interaction

T.O. Campsite Vision Traditional Camping Treehouse Camping - Unfavorable weather conditions - Uncomfortable sleeping - Not pet friendly Unauthentic experience(campers) -Protection from unfavorable weather -No sleeping on the ground! -No equipment to buy -Sleep outdoors while in a comfortable setting

T.O. Campsite Vision 3 styles of tree houses Luxurious- Outdoor hotel-like stay Accommodating employees Flexible reservation/admission Fun amenities Camp store and lounge Fully equipped bathhouse

3 styles of tree houses: all with cots, grills and fire pits T.O. Campsite Vision 3 styles of tree houses: all with cots, grills and fire pits Blue Jay Oriole Humming Bird

T.O. Campsite Vision Humming Bird Tree House Perfect for parties of 3-4 Insulated for year round use Equipped with a deck Stairs for entry Two single and one double cot bunks included Screened in porch $70.00/night up to 4 people Humming Bird

T.O. Campsite Vision Blue Jay Tree House Perfect for parties of 4-6 Insulated for year round use Equipped with a lounging deck Stairs for entry Three single and one double cot bunks included Dining area within house $80.00/night up to 6 people Blue Jay

T.O. Campsite Vision Oriole Tree House Insulated for year round use Equipped with a deck Spiral stairs entry 4 single and 3 double cot bunks included Perfect for parties of 7+ Dining area within house equipped with wood stove $100.00/night up to 10 people Oriole

T.O. Campsite Vision Accommodating employees Reservation admission Remember names Tour of grounds Help unloading belongings Assisting in activities (campfire ghost stories, canoeing) Reservation admission Online- credit card Over phone- credit In person- cash, credit

T.O. Campsite Vision Amenities Pet friendly Hiking trails Lounge area Fire pits Grills Picnic tables Canoe and fishing rentals Seasonal events

T.O. Campsite Vision Bath house Tall Oaks Camp Store His/hers restrooms Indoor showers Electrical outlets Tall Oaks Camp Store Rental equipment Food Souvenirs Bug spray Internet access Community lounge area with fire pit

Customers vision? Demographic ? Their preferred experiences? Authentic camping experience free of anything too modern? (electricity, internet, bath houses, etc…) What amenities are important to campers? Do campers only want this to be a seasonal experience? Secluded environment? Or socialize with fellow campers? How much are campers willing to pay ?

Customers vision! What did the questionnaire reveal? Being outdoors was their main reason for camping (9/10) no preference for electricity/ seclusion (10/10) bathhouse is something of importance (7/10) Most wanted activities were campfires, hiking and swimming Age ranges from 18-25 and 45-55 Average of 3 people parties /+ (6/10) Camps primarily June- August (10/10) Pay $75-100 (9/10)

Implementation How to incorporate customers vision with my own? Luxurious - comfortable Willing to pay $75-100 per night (9/10) Minimalistic accommodations Electric in bathhouse and lounge Internet access at lounge More staff employed during busy months Events to bring people during off season Activities friendly for all ages to participate Swimming Hiking Canoeing Fishing Community campfires

Implementation Employees Well educated of the area Can handle complaints with their best judgment Incentives for good reviews (free nights stay?!) Employees available at all locations (lake, camp store, hiking trail) More staff employed during busier months Tall Oaks Campsite Map

Implementation BEFORE SERVICE ACTIVITIES Employee training of services Online promotions Customer books reservation CHECK IN Customer arrives and checks in Employee takes customer to housing and guide around the site DURING STAY Employees assist in activities Events on itinerary CHECK OUT Employee checks out customer (giving customer satisfaction survey) Clean up FEEDBACK Handle concerns--Contact individuals with thank you and discount code for next stay

Evaluation Customer satisfaction? How to keep loyal customers? Employee conversations with customers Customer satisfaction survey Social media How to keep loyal customers? Promotional discounts for customers; Facebook page “like” discounts (large parties, birthdays, family events, etc…) Newsletter updates Special event invites (holiday events)

Conclusion Listening to Feedback Making Changes Satisfying Customers

Thank You! Questions?