Head of Education + Outreach Group Communication, Education and Outreach Rolf Landua Head of Education + Outreach Group 24 November 2009

To increase awareness of CERN and its activities and to promote the interaction of science with teachers, general public and society . Mission statement SCIENCE: Seeking answers to questions about the Universe TECHNOLOGY: Advancing the frontiers of technology EDUCATION: Training the scientists of tomorrow SOCIETY: Bringing nations together through science More specific:

Communication - in numbers ... (DG-CO) Annual Report Press Office 1000 journalists/year (press, radio, TV, interviews, documentaries) Public Web pages 2250 pages of content 250,000 visitors/year 2009, Angels&Demons: 250,000 /month CERN Intranet Bulletin (bi-weekly) CERN courier (monthly) Brochures 100,000 copies pear year (CERN, LHC, experiments, applications, safety, etc)

Visits - in numbers ...(PH-EDU) Visits Service 60,000 visit requests per year 25,000 visitors on guided tours per year About 50% schools www.cern.ch/visits Open Days 2008: 50,000 visitors

Teachers - in numbers ... International Teacher Summer School 40 physics teachers from 22 countries 3-week programme in English International 3-day Teacher School 2-3 programmes per year, 3 days each ~150 teachers from 20 countries National teacher schools 25 programmes, about 1000 physics teachers, from 17 countries 1-week programme in native language

Exhibitions Microcosm (Building 33) CERN traveling exhibition Since 1994 Research + technology of CERN CERN traveling exhibition Inaugurated April 2009 in Geneva Will travel 3-4 European countries/year 2010: Torino, Vienna/Copenhagen

Globe of Science and Innovation Permanent CERN exhibition From May 2010 Immersive and interactive Centered on ‘collision’ events Start and end point of CERN visits (ground floor) Conferences, discussions, events Forum for science and its benefits for society Partnerships between CERN and industry (first floor)

You can help ! By becoming a CERN guide An opportunity to become acquainted with other areas of the lab Share your expertise and enthusiasm with the public To become a guide: - Attend a visit as an observer - Follow a 1.5 h introduction - Follow a 1/2 day communication course Then: sign up for one visit every (two) months !? Visits take place both during the week and on Saturdays Contact: www. cern.ch/guides or Dominique Bertola (PH-EDU)

You can help ! By becoming a CERN guide By becoming an explainer for our exhibitions and events Gives a human touch and helps visitors to better understand Local events: Fete de la Science (Nov), Nuit de la Science (July) Contact: Valeria Pietropaolo (PH-EDU)

You can help ! By becoming a CERN guide By becoming an explainer for our exhibitions and events By working with the media We welcome members of the world’s media every working day of the year We constantly need articulate and enthusiastic scientists to explain their work We offer media training (for those who wish) Contact: Renilde Vandenbroeck (DG-CO)

You can help ! By becoming a CERN guide By becoming an explainer for our exhibitions and events By working with the media By working with the publications team We constantly look out for stories for the Bulletin and the CERN courier ! If you have suggestions, contact: Christine Sutton (DG-CO)

Thank you for your attention. If you want to discuss any of this in more detail, please don’t hesitate to get in touch with me: rolf.landua@cern.ch Thank you for your attention.