Positive This advert breaks gender stereotypes in many ways. For example, the writing (In bold) says “Anyone can wear pink...” this goes against the general convention in society in which women wear pink and men don’t. For this particular product its old slogan used to imply that only men could enjoy the product, which ruled women out as the target audience and also put them off buying the product. This may have Cost the company money As it will have lost half of its Consumers making it wise to release something like this. The use of the logo in the “O” Also implies that it is for both Men and women, attracting a Wider range of consumers.

This advert goes against a stereotype in one certain industry: Jewellery. The general stereotype of a jeweller would be a tall, slim, pretty woman, possibly covered in necklaces, bracelets and diamonds herself. This advert brigs in the idea that men can be jewellers too, with the main image being a man wearing lots of jewellery himself. The background is black which makes the main i age pop and become the centre of attention further drawing the consumer’s eye towards it.

This advert redefines the meaning of beauty. Woman are generally meant to be slim, tall and weak in society. The fact that this woman has huge amounts of muscle and therefore powerful completely flips this idea on its head which may have been done to shock the consumer and empower women which would appeal to them as the target audience for this brand.

This advert challenges stereotypes of gender in sport. Men tend to take the centre of attention when it comes to sport, they are seen as stronger, faster and generally better than woman. This advert uses a woman as a symbol of toughness therefore challenging the stereotype that men are superior in sport. This may therefore attract a different type of customer to this company and broaden their target audience.

Negative This advert has been used to suggest how easy it is to open this product. At this time women were viewed as simple minded and far weaker than men. This would therefore have appealed to the consumers of this time because of how easy to open this product would therefore be. The shock on the women’s face also suggests the simplicity of the product and how even she didn’t think she would be able to open it.

This advert employs the stereotype that woman should stay at home and do the washing a cleaning while men go out, work and bring back the money for the family as the primary bread winners. This advert suggests that rather than enjoying mother’s day and relaxing women should do what “Really matters” and clean their homes. This implies that this is the only purpose women have and should be what they spend their time doing, if they buy this product.

This advert feeds on the colour stereotypes for men and women. For example when advertising for men, companies tend to use darker colours like black, blue and green in order to appeal tot a male audience. On the other hand when advertising for women companies use colours like pink, purple, white and teal to appeal to a female audience. This advert uses the idea of pink being a woman’s favourite colour, as well as using modern slang in an attempt to appeal to a female audience, in my view without success. The use of the phrase “OMG it’s pink!” suggests that women get excited over the colour and don’t care about the product they are actually buying. This revives the extremely outdated idea that women are simple minded and only focus on silly things like colour and looking pretty.

This advert uses a stereotypically Indian looking male to advertise bombay flavoured crisps. This may have been done to attract a certain audience or to simply show what flavour they are and give a nod to the flavour’s roots, but this consequently comes across quite racist and looks bad on the company. This could also be viewed as offensive to some cultures with the man in traditional Indian dress, and bright, vibrant colours being used throughout

This advert uses the idea that woman are the main cooks and cleaners in a household, so when it comes to cooking men find it very difficult. This advert suggest that their product is so easy to cook even a man could do it. This makes the advert sexist for the opposite reason of many others on the market. Rather than the woman being portrayed as stupid the man is here being described as incapable of carrying out simple tasks.

This advert further reinforces the old-fashioned view that women have no other use or meaning in life than that of cleaning, cooking for and looking after her husband. This advert suggests that the husband should buy his wife this product in order to make it easier for her to cook for him and look after him. It also implies that you don’t need a chef when you have a wife because she can do everything for you.