WEEK 5 – TOWS ANALYSIS Saib Dianati BUSN9229D

TOWS Matrix Strengths: 1. 2. 3. 4. Weaknesses: 1. 2. 3. 4. Opportunities: 1. 2. 3. 4. SO Strategies Use strengths to take advantage of opportunities ST Strategies Use strengths to avoid threats Threats: 1. 2. 3. 4. WO Strategies Take advantage of opportunities by overcoming weaknesses WT Strategies Defensive strategies to minimize weaknesses and avoid threats

SO Strategies - Maxi-maxi (S/O) TOWS Matrix SO Strategies - Maxi-maxi (S/O) This combination shows the organisation’s strengths and opportunities. In essence, an organisation should strive to maximise its strengths to capitalise on new opportunities.

ST Strategies Maxi-mini (S/T). TOWS Matrix ST Strategies Maxi-mini (S/T). This combination shows the organisation’s strengths in consideration of threats, e.g. from competitors. In essence, an organisation should strive to use its strengths to parry or minimise threats.

TOWS Matrix WO Strategies Acquisition/Development Strategies, situation where strategies are formulated to acquire or develop new resources/capabilities to take advantage of external opportunities. This combination shows the organisation’s weaknesses in tandem with opportunities. It is an exertion to conquer the organisation’s weaknesses by making the most of any new opportunities.

TOWS Matrix WT Strategies This combination shows the organisation’s weaknesses by comparison with the current external threats. This is most definitely defensive strategy, to minimise an organisation’s internal weaknesses and avoid external threats.