AdWords Sitelinks. Increasing choice and relevancy in your Search ads.

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Presentation transcript:

AdWords Sitelinks. Increasing choice and relevancy in your Search ads.

What are Sitelinks? Sitelinks is a feature of AdWords that allows you to provide up to 6 additional destination URLs for users to your site This allows you to direct customers to the most relevant page on your site What? Why? Benefits Getting started Conclusion

Why use Sitelinks? It is easy and doesn't cost extra. By providing users with more options, you can make your ads more targeted and relevant to a wide variety of customers What? Why? Benefits Getting started Conclusion

What are the benefits of Sitelinks? Get more relevant customers to your website by using Sitelinks to expand the message around your product or service Improve the profitability of your search campaigns by boosting your ad's clickthrough rate by around 10-20% Improve your ads’ conversion rates with highly relevant landing pages Highlight promotions - this allows you to update your ads with seasonal or promotional offers without making changes to your keywords What? Why? Benefits Getting started Conclusion

How do I get started? In your AdWords account specify up to 10 Sitelinks in order of priority, each linking to a different landing page. AdWords will display the 6 most relevant ones depending on a user’s search*, or the 4 most relevant links on mobile devices. What? Why? Benefits Getting started Conclusion *AdWords will display the 6 most relevant site links depending on a user’s search.

Conclusion. Sitelinks: Is an easy way to help users discover your site Works with existing AdWords ads Helps increase conversions Improves the profitability of your Google search ads What? Why? Benefits Getting started Conclusion

Thank you. If you have any queries or would like help setting up Sitelinks please contact us: contact@cherubmedia.org 877-445-7999