Resource Development SSPM General Conference 2010 June 2010 Kristin Priest, CFRE Associate Director Philanthropic Service for Institutions

Session Outline What is (and isn’t) fundraising Understanding and preparing a case Who gives (and more importantly) who would give to MY organization? How to utilize the fundraiser’s toolbox

Make a Long-Term Commitment to Philanthropy Philanthropy is not a short-term solution to a crisis Plan to build a systematic program Philanthropy will yield long-term results

Your Organization Must be More than a Good Cause There are many good causes People give to people with vision People give to organizations which are successful

So What?

Developing Your Case Statement Why The 3 steps to preparing a Case Statement Components of a good Case Statement Does it answer the critical question Uses or expressions of a Case

Who cares?

Possible Funding Sources Individuals Foundations Corporations Government Organizations Churches Associations

Start Close To Home - Volunteers/board Staff & Associates Those closest to your organization (circle) Volunteers/board Staff & Associates Students, Clients, and Patients Church members Vendors Community at large

Constituency Model Courtesy of The Fund Raising School

Qualify your prospects Connection to the institution Common or shared interests Ability to give Conversations - Listen! Peers Volunteer Involvement Publications

Reasons people give They were asked Desire to make a difference Sense of belonging Give back Religious motivations/obligations Other

Utilizing your Fundraiser’s Toolbox

Your Fundraising Toolbox Mail Internet Face-to-face Telephone Events Proposals Other

Which tool should I use? Expertise Resources (human and financial) Donor preference Outsource options Size gift desired

"I shall pass through this world but once "I shall pass through this world but once. Any good that I can do, or any kindness that I can show any human being, let me do it now and not defer it. For I shall not pass this way again.” Stephen Grellet

Questions? Kristin Priest, CFRE Kristin.priest@nad.adventist.org 301-680-6134 www.philanthropicservice.com