1. IT’S ALL ABOUT MISSION
Development initiatives flow from mission of the apostolate and vision set forth by the leadership team.
Spirit Catholic Radio = evangelization
“extraordinary gift renewed each day”

2. DEVELOPMENT PHILOSOPHY
Philanthropy is spiritual journey for donor/recipient
Advancement of SCR dependent on our listeners
Donor/listener relationship with the station is critical
Development is a function of all employees and volunteers at the station
Programming as an invitation for advancement
Awareness is the foundation for successful development

3. AWARENESS AS FOUNDATION
Marketing/outreach. Assume no one is listening
Explaining win/win for Parish and Pastor with Catholic Radio
Go into the deep. Not just Catholic events
What are best tools: tell-a-friend, billboards, yard signs..bumper stickers

4. GETTING ORGANIZED Key Questions to ask
What kind of database software are you using?
How will you segment or define your donor database?
How will you track your communication
Build, maintain and grow
Collecting names through events/referral and other means (marketing - outreach)

5. DEVELOPMENT PYRAMID 80% of revenue from 20% of donors
Not all can give the same but all can equally sacrifice
Define your 20% and spend your time there
Giving Societies, Executive Director advisors, Board members, Development Committees, committed volunteers
Let the microphone build the other 80%

7. GIVING SOCIETIES St. Luke Society (levels)
Spirit Catholic Radio Heritage Society
Perpetual Light Society (recurring gifts)
Presidents Club (advisory)

8. DEVELOPMENT COMMITTEE
Committee members will help Spirit Catholic Radio engage new potential top donors through personal visits or station events
Arrange office/lunch visits with Development staff
Attend SCR sponsored events with potential top donors (i.e. Gatherings, speakers, trips)
Assist development staff with other moves management strategy with potential top donors
Assist with Care-a-thon Challenger solicitation calls twice a year
Attend bi-monthly Development Committee meetings
Committee members will be asked to be well informed of the Financial Status of Spirit Catholic Radio (Revenues and Expenses)

9. ABOUT THAT RELATIONSHIP
Foremost it is a relationship between donor and apostolate
Development staff’s manage or cultivate the relationship through programming, personal contact, other station member’s contact.
Cannot be all things to all listeners
The love of people should fuel your ability to build the relationship
# 1 trait – to be a good listener

10. IF GIVING IS A SPIRITUAL JOURNEY
No two donors are a like
Watch the ‘low hanging fruit comments’
You are a counselor along the journey
Donor and development staff should act on inspiration – not paralysis by analysis
It is God’s money. It is God’s radio station
Donor and Apostolate must be good stewards

11. IMPORTANT TO KNOW LYBUNT (Last year but not this year )
SYBUNT (Some year but not this year)
Only 2 out of 10 first time donors make a 2nd gift to an organization*
Of those that make a 2nd gift, 6 of 10 will make a 3rd gift*
*stats provided though Fundraising Effectiveness Project 2016

12. USE THAT MICROPHONE! Development PSA’s (rotators)
Fund drives – Keep asking. Keep inviting
Get your development staff on air
Don’t forget the End of Year (Christmas Open Houses)
Testimonials are the best witness for support

13. MARK YOUR CALENDARS! How many Appeals per year?
Always include something for year-end
Special Project funding?
Dual givers
Educate your staff and volunteers

14. MAKING THE CALLS 12-16 Personal visits per month
10% return on call to scheduled visit
Why the visit?
Beneficial to donor
Beneficial to the radio station
What are the resistors?

15. ABOUT THOSE PLEDGE DRIVES
Go All-In
Make it fun – joy filled! (organic!!)
Testimonials
As the challenge funds go – so goes the drive!
Bring on your Priests and Bishops!
Asking begins 6- 8 weeks prior to on-air
Post on air – call those LYBUNYS & SYBUNTS!

16. Do ordinary tasks with extraordinary love
ALL THE LITTLE THINGS
Personal Thank You notes
Timely acknowledgement letters
Creative mailers and PSA’S
Follow-up phone calls
Outbound calling (volunteers)
Reminder s
Invitation, invitation, invitation!
Do ordinary tasks with extraordinary love