1. A Mighty Hand: Capitalising on Corporate to Mobilise Resource for You.
Edwin Wanyonyi
KWS & Kenya Wildlife Service Fund
Assistant Director & Head of Resource Mobilisation
6th December 2012

2. Source: A guide for project M&E: IFAD

3. Resource Mobilisation
RM and Fundraising are used interchangeably

4. Fundraising can be defined as:
the right person
properly asking
the right prospect
for the right amount
at the right time
on behalf of the right organization

5. Life is an echo -- what you send out comes back
Fundraising Quotes
Life is an echo -- what you send out comes back
Fundraising requires both optimism and realism. Without optimism few or no gift solicitation efforts would be made. Without the second, few if any would succeed.
When we recognize that a better word for Fundraising is “friend raising,” we open limitless doors to creativity in support of our causes.
The deepest principle in human nature is the craving to be appreciated.
Feeling gratitude and not expressing it is like wrapping a gift and not giving it.

6. Ways to Fundraise
What are some ways in which you might raise funds for your organization?

7. Common Fundraising Terminology
Campaign Appeal Major Gifts
Restricted Gift Retention Rate
Annual Fund Grant
Unrestricted Gift Current Donor Planned Giving
In-Kind Gifts Pledge Case Statement Direct Mail
Prospects

8. Funding Sources Individuals Corporations Foundations Organizations
Events
Government
Earned Income

9. Funding Source - Corporations
Building relationships with businesses
can yield a variety of support:
In-kind donations of products or services
Volunteer support
Matching gifts to their employees’ charitable contributions
Grants for a particular program or project
Sponsorship/underwriting of an event or fundraiser

10. Funding Source - Foundations
Foundations vary
in size and scope, but most:
Have specific funding areas and guidelines
Prefer to fund specific programs and projects
Have a formal proposal process
Expect the grantees to report back to them on the outputs and outcomes of their grant

11. Funding Source – Foundations Cont’d
There are many different types of charitable grant-making foundations:
Family Foundations
Private Foundations
Community Foundations
Corporate Foundations

12. Funding Source – Events
Range of fundraising events:
Bake sales
Auctions
Raffles
Galas and parties
Food & Fund Drives
And the list goes on…

13. BRICK FOR CONSERVATION
The different colored bricks will be sold to the worldwide public priced on a sliding scale…
$150.00
$100.00
$150.00
$500.00

14. How can you support?

17. The Four “P’s” of Fundraising
PROCESS: “Fundraising is not an event; it is a process”.
PARTICIPATION: Who is involved in identifying and engaging potential corporates?
PEOPLE: Fundraising is all about people and building relationships.
PLAN: Your organization needs a good fundraising plan in place in order to succeed.

18. Process Qualification & Introduction Cultivation Solicitation
Strategy
Goals
Cultivation
Solicitation
Stewardship

19. Everyone has a role to play!
Participation
Everyone has a role to play!

20. People
“Donors don't give to institutions. They invest in ideas and people in whom they believe.”

21. Plan 1. Develop your fundraising goals
2. Write down your fundraising plan
3. Estimate the cost of your fundraising program
4. Develop a timeline for your plan
5. Identify funding sources
6. Evaluate your plan during the year

22. What other “P’s” of fundraising
can you think of?

23. Engaging Coporates
Make a good impression when you meet the donor face to face (aim to build a relationship).
You do this by:-
Being well prepared
Being relaxed
Explain your work clearly for a genuine conversation to take place.

24. To ask is no sin, to be refused is no calamity ASANTE SANA!