Process Improvement Process Identification Collaboration Analysis People doing this are business owners Previous world brittle, not agile Process Improvement Process Identification

Connected Experiences Connected Development Connected Business Connected Experiences Microsoft .NET is our strategy and software for this connected world. Spans everything we are doing. Microsoft .NET Top Line Messaging (~25 words)Microsoft .NET is software that connects information, people, systems, and devices. (~50 words)Microsoft .NET is software that connects information, people, systems, and devices..NET connects a broad range of personal and business technologies, enabling you to access and use important information, whenever and wherever it is needed.   Built on XML Web service standards, .NET enables both new and existing applications to connect with software and services across platforms, applications and programming languages. (~100 words)Microsoft .NET is software that connects information, people, systems, and devices. .NET connects a broad range of personal and business technologies, enabling you to access and use important information, whenever and wherever it is needed. Built on XML Web service standards, .NET enables both new and existing applications to connect with software and services across platforms, applications and programming languages. .NET is integrated across the Microsoft platform, providing the ability to quickly build, deploy, manage and use connected, secure solutions with XML Web services. These solutions enable faster, more agile business integration, and the promise of information anytime, anywhere, on any device. What is the value of .NET for different audiences? The core value of Microsoft .NET centers on “connecting”: connecting people with each other, connecting systems, connecting services, and connecting organizations.  For each audience segment, there is a different theme and specific proof-points that we use to frame the conversation regarding the value of .NET: .NET connected software means . . For Developers = Connected Development Rapid application development of web service based solutions Standards-based interoperability for solutions across platforms, languages and devices For IT Professionals = Connected Systems Systems work better together   – New and old  – Internal and external·  Optimal information flows to where it’s needed ·  Flexible infrastructure with faster time to results For Business Decision Makers = Connected Business Deeper customer connections Integrated partners Empowered employees Faster time to market For End Users = Connected Experiences Information, anytime, anywhere, any device Truly individualized experience All my information, all my devices, working together for me Connected Development Connected Systems

Smart Processes Connected Processes 독립 프로세스 Fax Manual - In People’s Heads e.g. order quoting and processing Process islands – formalized, inside single app, e.g. end-to-end order management Connected processes – frmalized, across multiple apps Smart processes – reintorduces human dimension – bridge formal and informal, allows decisions, discretion, etc 사람에 의한

Customers Partners Suppliers Organization A Consumers, Partners Mobile Employees Organization B Customers Partners Suppliers We’ve seen how this notion of Web services and connected software could help you and the way you manage your life….well how do you think they could help your customers. Your customers face enormous challenges around maintaining market share, driving down costs, integrating new customer services rapidly, keeping their employees productive and working closely with partners, vendors and suppliers Key Points: The business “virtual” dynamic of relationships and dependencies is now the IT dynamic Critical connections between people, partners, and customers now rely on technology Business demand is scaling past system integration to “everything connected” Detail: Business is a virtual dynamic, of people, groups, partners, and customers. Success is based on the ability to master and maximize the communication, and information flow in and amongst all of the players – critical connections that now rely on technology. Build 1: Connecting internal systems is an existing and high priority for nearly every company, and has been for years. The exponential value in unlocking decision data, optimizing processes, and fueling new business has made this one of the largest areas of corporate investment – that will only continue. Build 2: The needs are also rapidly expanding beyond the firewall to connect remote offices or subsidiaries, mobile employees, and new devices for accessing and using corporate resources. Build 3: Perhaps more profoundly, connecting internal systems with those of external systems – partners, and customers. These relationships are central to the business, and with IT at the center of business, these connections must be a central capability of the technology. Here the connections present not only greater opportunity, but also greater complexity. These external systems are not under your control – the potential variety of platforms, access points, data formats broadens rapidly. Transition: For most companies the value chain is far greater than the one relationship you see here…

XML Web Services Web Client- Server Mainframe, Mini Technology inflection points come along every 5-10 and transform the way people build, use and get value from business applications. Can go back decades Integration Add value to info 2 way action Best of PC, Best of web Enable processes Mainframe, Mini

Enterprise Relationship Management INDUSTRY Supply Chain Management Customer Relationship Management Integrating Trading Partners Empowering Employees Analytics Connecting Customers

Microsoft BizTalk Server Business Process Controller Transformation Siebel Data Model SAP Adapter Transport Layer Legacy PSoft i2 Portal Common Object Microsoft BizTalk Server