Blossom Tea Growing Greatness

Why Tea? Tea has antioxidants that can help lower cholesterol and blood pressure Less caffeine than energy drinks or coffee Provides long-lasting energy Contains amino acid L-theanine, boosting memory retention, improved brain function More tea = less stress Helps with weight loss and living longer

4 out of 5 consumers drink tea. Most are millennials Tea Market Trends The highest concentration of tea drinkers exist in the Northeast and South Regions of the USA 4 out of 5 consumers drink tea. Most are millennials Iced tea is 85% of tea consumed in America. Ready to Drink Tea sales have doubled in the past 10 years Biggest Increase in Tea Sales = Ready to Drink Teas (RTD Teas) Soda and Carbonated drinks are dropping in sales, compared to a 3% increase in RTD’s

Leading RTD Tea Brands in USA Arizona Tea leads the RTD tea industry with sales equating 667 million in 2014 The Lipton Pure Leaf sold over 422.1 million on their RDT Teas that year

Major Competitors - Arizona Tea #1 RTD Tea Brand in America Product: The brand has over 133 types of drinks, 25 of them are teas Arizona Rx Energy is one of the few sports drink options available Price: $0.99 for all drinks Place: Founded out of a plant in Brooklyn, New York Promotion Website, social media Partnership with famous athletes news specials, low prices

Major Competitors – Lipton Pure Leaf Partnership between Lipton Tea and Pepsi Product: 9 different types of Tea, including diet and sugar free Made with ground tea instead of tea powders or concentrates Place: 4 manufacturing plants based in Nebraska for Pepsi Tea products Price: $1.58 (18.5 fl oz) $2.30 (64 fl oz) $9.00 (pack of 6) Promotion: TV interviews, news segments, commercials Facebook accounts, website Coupons, sales

Proposed Target Market age range of 20-40 years old market to people who are proactive, engaged, and busy People interested in organic foods and drinks Separated into two categories, Outdoors and Creativity

Marketing Mix Price: Product: Promotion: Place: $1.00 (20 fl oz) 6 different types of Tea, including diet Made with natural ingredients including green tea, citrus, mint Place: Website: www.TeaRulesTheWorld.com 5 different manufacturing companies Ship to 50 states and 60 countries Promotion: TV interviews, news segments, commercials Website Promotion at city/local events Runs for charity Help Cancer Awareness with donations Partnership with Lizzy Walker, an endurance runner

Lets grow tomorrow, today The Blossom Brand Growing Greatness The World Awaits, if your adventurous enough to explore it. Inspiration is everywhere. Find yours with Inspiration from the Blossom Brand Try Adventure Today The Blossom Brand Growing Greatness