1. America’s #1 Selling Weight Loss Supplement
Hydroxycut
America’s #1 Selling Weight Loss Supplement

2. Lose weight your way.

3. What is Hydroxycut?
Brand of dietary supplements geared towards weight loss and lean muscle building
Created & manufactured by MuscleTech
1st product became available in 1995 and has greatly evolved since.
Their products come in a variety of different forms, which include drink mixes, protein bars, chewable “gummies,” caplets, and powders that you can sprinkle on food.
A few main ingredients in the products include
kelp fiber, green coffee bean extract, spinach extract, wild olive extract, cumin, wild mint, lady’s mantle, & of course caffeine.

4. Hydroxycut is for anybody who is either looking to
Who is it for?
Hydroxycut is for anybody who is either looking to
lose weight, enhance performance, and/or increase muscle growth.

5. What attracts consumers?
is a very organized and helpful site
Includes articles for new workout ideas
Tools to calculate individual caloric needs based on what the consumers goals are
Articles for improving diet and nutrition
Recipes and meal plan suggestions
Promoted as the #1 selling weight loss supplement brand
Options of capsules, powders, gummies, drops, or drink mix
Also has a caffeine free option

6. Effectiveness of marketing
Muscletech utilizes personal hydroxycut website, facebook, instagram, and their own app called “My Hydroxycut”
Top fat burning supplement on bodybuilding.com
hydroxycut commercial
Available for purchase at most stores that sell supplements
Walmart, GNC, Rite Aid, CVS, Vitamin Shoppe, Walgreens, and many other stores, also online supplement stores

7. Valid research
There are two studies on the hydroxycut website showing the weight loss effect of their product, however neither study has been published in a medical journal
According to WebMD there was a recall on hydroxycut in 2009 because there were reports of liver problems, seizures, and rhabdomyolysis - a condition where muscle tissue is broken down and released into the blood that can cause kidney failure
the label recommends no one under 18 should use the supplement
The FDA warns consumers to stop using the product immediately

8. of Hydroxycut users claim they have had success with the product.
73%
of Hydroxycut users claim they have had success with the product.

9. Customer Misconceptions
Validation
Truth: Hydroxycut’s main ingredient is caffeine which is a natural diuretic. The first initial weight loss you will experience is loss of water weight. However, Hydroxycut does contain thermogenic properties and appetite suppressants, which over time will result in actual weight loss.
Truth: Taking Hydroxycut along with a sensible diet and exercise plan will result in dramatic weight loss.
Misconceptions
Myth: By taking Hydroxycut, you are guaranteed to lose sufficient weight practically overnight.
Myth: “I burned off 15 pounds of fat by using Hydroxycut,”

10. Cost of Hydroxycut
The average cost for a one month supply ranges between $ $41.99
Prices differ depending on type of formulation.

11. Should you purchase Hydroxycut? weighing out the pros and cons
New formula is not associated with cases of liver damage
Hydroxycut keeps you on a low calorie diet as well as a workout regimen to help optimize the product’s results
Research and studies proved Hydroxycut can be effective
Cons
Increased risks due to drug interactions
High dose of caffeine can increase symptoms of anxiety
Increased risk of heart palpitations

12. Would you purchase Hydroxycut?
play video & then have an open discussion. Would you/have you ever purchased hydroxycut? why?

13. References: