1. MARKETING

2. BRAINSTORM… There are 1000 t-shirts in your basement.
Come up with 5 ideas on how you would get rid of them!

3. What is Marketing?
All activities from product and/or service conception to customer satisfaction at a profit

4. 4 P’s of Marketing Product Price Place Promotion
4 P’s are also know as MARKETING MIX

5. Market Segment
Any part of an overall market that has common characteristics
Group of consumers that are grouped together based on some characteristic
Wii for seniors

6. Target Market
Specific characteristics of the market

7. 1. Product
Provide a product or service that satisfies a consumer want or need
Innovation and continuous improvement are necessary for successful marketing
What benefits or attributes does the product/service have over other similar products
Packaging is also a major component of product (often referred to as the 5th P)

8. Product & Packaging

9. Packaging Why don’t companies make resealable packaging more often?
They want you to throw away the product & buy more.

10. Price Price must be reasonable to the consumer
It represents the value of the product to the consumer
The price must cover the cost of manufacturing the product or the cost of providing the service and allow for profit

11. Place / Distribution/ Availability
Making the product easily accessible, that is, where the product can be sold or the service can be provided most successfully
Products should be available when they are needed (at convenient times)

12. Promotion
Informing potential customers about the availability and benefits of certain products or services
Most common parts of promotion are advertising, sale promotion and publicity, word of mouth, outdoor- billboards, transits

13. Anti-Smoking: Cigarettes Today
Promotion
Product/ Packaging
Price
Place of Distribution

14. Old Spice – Case Study Old Spice Guy What made Old Spice a Success?
Based on what you have seen, read, and what you already know, what do you think marketing is 'all about'?
Provide 1-2 examples of companies you have engaged with on a social media site (such as Facebook).
Explain why you chose to engage with the company in terms of the benefit it provided you as the consumer.
ASK CLASS – who here in this class wears Old Spice? When did you start using it?
4 mins 44 secs