SNAPCHAT
About Snapchat Founded in 2012 at Stanford Snapchat Ghost was original named, “Ghostface Chillah” Photos “disappear” within 1 to 10 seconds Snaps are able to be added to a Snapchat “story” as well Has drawing, text, and video capabilities
Snapchat Typically Used For…
Brands Already Using Snapchat Taco Bell New Orleans Saints Karmaloop McDonald’s 16 Handles Acura Grubhub MTV UK
Taco Bell’s Approach
New Orleans Saints’ Approach
Promoting a Pizzeria
Snapchat Loyalty Program -Customers “friend” the pizzeria on Snapchat Sign advertising “Snappers” program on display -Receive “card” with member ID -This can be used to track data of customer -Simple punch-card for rewards program -Direct snaps of promotional deals and giveaways -Direct general advertising
Snapchat Story Promotions Flash pizzeria promotions on Snapchat Increases customer-exposure to pizzeria Utilizes Game Theory Invested customer responses Exclusivity
Grow Hacker Marketing Shared screen-shots of friends at the pizzeria receive 5% off Slideshow on pizzeria television Promotes sharing content on other social media platforms Facebook Twitter
Questions: What are the main pros of using Snapchat as a marketing tool? What could potentially go wrong with this marketing approach? Should the pizzeria have to pay to use Snapchat to promote their business–should Snapchat get profit from the pizzeria’s advertising? Would you be willing to become friends/receive snaps from the pizzeria in order to receive these discounts/offers? -Why or why not?