1. THE WORLD OF SNAP CHAT
WILLIE, BEONKA, XU

2. HISTORY ON SNAPCHAT
FOUR YEARS AGO, SNAPCHAT WAS JUST AN IDEA THAT FOUNDER EVAN SPIEGEL AND SOME FRIENDS HAD WHILE IN A CLASS AT STANFORD.
OVER 100 MILLION ACTIVE USERS AND 7 BILLION DAILY VIDEO VIEWS
 THE WHITE HOUSE HAS JOINED, PRESIDENTIAL CANDIDATE BERNIE SANDERS IS RUNNING A CAMPAIGN ON IT
SENIOR AD BUYERS ARE STARTING TO TAKE NOTICE AND PLANNING TO ADVERTISE ON THE PLATFORM OVER OTHER SOCIAL MEDIA SITES.
HEADLINES AS THE SEXTING APP

3. HISTORY CONT.
AUGUST 2014, 40% OF 18 YEAR OLDS IN THE US WERE USING SNAPCHAT.
FACEBOOK CEO MARK ZUCKERBERG TRIED TO BUY SNAPCHAT FOR 3 MILLION DOLLARS (JUST LIKE THEY DID INSTAGRAM (WHICH THEY BOUGHT FOR A 1 MILLION)
2015 SNAPCHAT BECOMES A MEDIA DESTINATION WHEN THEY LAUNCHED DISCOVER. (NATIONAL GEOGRAPHIC, ESPEN, & VICE)

4. WHAT MAKES SNAPCHAT DIFFERENT FROM THEIR COMPETITION
Messages disappear after a certain amount of time or once it has been opened.
Personal messages can be viewed for up to 10 seconds
Stories can be viewed an unlimited number of times for up to 24 hrs

5. PROS AND CONS Lets users know when someone has screenshot a photo
Prevents hackers from getting into servers
Users are more engaged due to the fact that they may miss a post if they don’t watch it right away
Great for companies that are trying to reach millennials
Authentic
Time consuming/distraction
Sexting and Cyberbullying
Difficult to search for other users
You can’t reshare content
Cannot link web pages to post
Very few advertising options/very expensive ($750,000/day).

6. HOW IT WORKS Swipe right to view the discover page
Major companies & Organizations
Take selfies and pics of things you find interesting
Best snaps are ones about “behind the scene” stuff

7. HOW IT WORKS CONTINUED….
Swipe left to send someone a direct message
Or hit the bottom arrow to reply to a snap

8. HOW IT WORKS…… Swipe down to add your friends Or see who added you
Then watch their stories!