champions of change Interactive Scotland: What’s next for Digital Media? Innovation, New Ideas and Future Predictions? Danny Meaney 25th March 2010

Digital Media – what do we mean? Music Internet/new media Broadcasting Gaming Publishing Advertising Next generation learning Exhibition Film Animation Video production Interactive software Platform technologies

Interactive Scotland – innovation, innovation, innovation 10 types of innovation (Source http://www.doblin.com/)

Innovation and opportunities in TV

Internationally recognised for games innovation Scottish games industry 700 jobs and generates annual turnover of up to £50 million Grand Theft Auto - a cult classic five sequels has sold more than 70 million copies worldwide (as of March 2008) ranked third place on Guinness World Records list of top 50 console games of all time Crackdown and APB recognised for innovation Sector expected to grow from strength to strength

New markets for existing skills in games companies E-learning & training Health applications

Music – international recognition Glasgow – UNESCO City of Music Savalas Scotland's largest sound-post facility with the UK's first Dolby Premier mix theatre Extensive catalogue of music IP AV9 Multiplatform experiences including Music Bite, a series of short format programmes for fans of major western music artists in Japan

Digital agencies Innovative use of technologies Bunnyfoot Spider eyetracking for usability testing Spider iPhone apps with companies like First Group for dynamic management of bus time tables Working with big brands Insert video clip from Leith

Social media – on the cusp of content & technology

Interactive Scotland – where can we help? Market intelligence and research Product and technology support Sector specific business development Partner connections Specialist Sector events Interactive Scotland community

Partner connections Our partner connection service includes: First hand information on the opportunities within the digital media market and product diligence via one-to-one surgeries with the decision makers Contacts with the people who will help bring your idea to market Access to open innovation best practices within the industry

The future for digital media – opportunities driven by innovation The World Wide Web did not exist until 1992 Internet 2 – the next generation web – has been under development since 1992 but is not yet open to the public It was not possible ‘to Google’ before 1998 The first version of MySpace was launched in 2003 The term Web 2.0 only became notable in 2004 Flickr launched in 2004 You Tube was created in 2005 Facebook went live in 2006 Twitter arrived in 2006 The first internet-connected multimedia smartphone was made available to the public in 2007 HD television was only introduced to the US as the operating standard in June 2009 3D TV is here Super HD is already developed and on the shelf!

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