Open Source Innovation within your Business Model Innovation Making it work Open Source Innovation within your Business Model Innovation

Outline What can Open Innovation deliver for you? What are some of the barriers and challenges? How can you overcome these and maximise the opportunity to use it? Where will you start?

Assessing your experience What experience do you have with Open Source Innovation? Why did you get involved? Has anyone joined a network as a solution provider? How was the experience beneficial to you?

What can OSI deliver for you? In small groups discuss: What can Open Source Innovation deliver for you? What might be the benefits for your company?

Possible deliverables Access new revenue streams and markets Access to international supply chains Work with ‘customers’ to drive strategies Access fast and broad routes to market Attract contract research Access ideas and talent for own business (including from consumers and ‘customers’) Get your products to market faster Increased growth potential

Barriers and Challenges Small group discussion What are the likely barriers to implementation for you in your business? What might frustrate you from linking into global OSI network? PRIORITISE REPORT BACK

Barriers and Challenges Knowing when and with whom to connect ‘Not invented here’ syndrome Confidentiality IP ownership Selling novel ideas into the business The ‘Rules of Competition’ Skill set

Used Want, Find, Get, Manage* Model What do you want? How will you find it? How will you negotiate access? How will you manage the collaboration? How will you ensure it delivers value? *Gene Slowinski, Reinventing Corporate Growth, Alliance Management Group Inc, 2005

Leadership and Buy In Small Groups What leadership support will be required to gain buy in across your business?

CABDURY example: CTO and R&D leadership team fully supportive Needed commercial and next level of leadership support to motivate others to cooperate ‘Sold’ open innovation to get next level of leadership buy-in: Face-to-face at 3 centres Demonstrated success of pilot Discussed becoming mainstream (competition helps) Discussed how it helps ‘Fewer, Faster, Bigger, Better’

Alignment with Strategy Search and gather efforts aligned with R&D projects plus longer term marketing strategy ‘Finds’ will have a home: value to company; value to external network; greater chance of success Categories own the ‘want list’ Clear value when deliver Demonstrate relevance and seen to help deliver success Knowing longer term strategies or consumer foresight means know when radical innovation appropriate

Where might you look for OSI opportunities? Your own networks and suppliers External networks Enterprise Europe Network, C2I, LTN etc NineSigma, Innocentive, IXC etc Trade shows University tech transfer groups OSI networks and Open Innovators in other companies Knowledge Transfer Networks and R & D Associations Your own website and trusty Google

Where else to look? Develop your contacts incrementally Identify which networks or combinations work for you Build up strong relationships of mutual value with fellow collaborators LTN - Universities in London TCI - USA SMEs Materials KTN – polymer scientists

Where to Start? Where would you start? Develop the approach in your company Collaborate with larger companies in Australia Auto industry e.v.engineering consortia Find out what MNCs are looking for Open Innovation websites Australian subsidiaries Join international networks (e.g. NineSigma) Set up easy access to Australian capability