CHRIS LEWIS, CLAREVILLE PR E:

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Presentation transcript:

CHRIS LEWIS, CLAREVILLE PR E: chrislewis@clareville.co.uk T: +44 207 736 4022 E: chrislewis@clareville.co.uk @clareville www.clareville.co.uk CHRIS LEWIS Director

Public Relations

clareville experience current & past agencies Industry organisations Destinations + venues

clareville experience current & past associations

MEMBER OFFER FREE - 1 HOUR CONSULTANCY - REVIEW OF YOUR PR STRATEGY

USING PR TO BUILD & MAINTAIN YOUR PROFILE AND SALES

Public Relations WHAT IS IT?

WHAT IT’S NOT!

BUILDING AND MAINTAINING Awareness Understanding Influence Reputation Goodwill Between an organisation and its publics

GAIN OPINION LEADER STATUS

POTENTIAL & EXISTING Customers Staff Investors Community

ELEMENTS Editorial & Content Social Media Newsletters Crisis Preparation, Testing Crisis Communications

‘‘People are five times more likely to believe what they read in editorial than advertising’’* *Source: PRCA

ABOUT THE COMPANY, THE PRODUCTS AND THE SERVICES PROACTIVE TELL EVERYONE ABOUT THE COMPANY, THE PRODUCTS AND THE SERVICES

THE MEDIA Online & Social Media Regional Business National Trade – core & vertical Online & Social Media Regional Business National

Blog

THE MEDIA WHAT THEY WANT WHY THEY WANT IT HOW THEY WANT IT WHEN THEY WANT IT

THE MEDIA OPPORTUNITIES News Features – Forward & Proactive Comment & Opinion Letters Profiles Photography

Coming soon The Big Interview with Louise Goalen

CRISIS PLAN COMMUNICATIONS TEST REVIEW

SUMMARY DIY? In-house specialist? Agency? Created and Planned Pushed and Pursued Proactively Persuasiveness and Persistence Experience and Expertise

P R rofitable esults

OUR OFFER FOR YOU FREE - 1 HOUR CONSULTANCY - REVIEW OF YOUR PR STRATEGY

CHRIS LEWIS, CLAREVILLE PR E: chrislewis@clareville.co.uk THANK YOU! CHRIS LEWIS, CLAREVILLE PR T: +44 207 736 4022 E: chrislewis@clareville.co.uk @clareville www.clareville.co.uk