Why Membership, Club Integration & Using the Evaluation as a Discount Tool to Drive Your Business Activity Have coffee in room Tell 2-3 stories - Music in room – Testimonials run on break with music
Why Integration? Sports Performance Training Environment Has Changed Children’s Programming Space Has Become Crowded Economic Environment Has Changed Harder To Make Money With Children’s Programming Compared to 2005 Leverage All Your Business Assets Personnel Sales Front Desk Space
Current Business Reality - New business failures New business failures 80% 80% 96% 80% of all new businesses go out of business within the first 5 years* 80% of those businesses left go out of business the next 5 years* 96% of all business go out of business within 10 years* Why not get involved with a company having 14 years of experience and success? *E-Myth by Michael Gerber AFTER 5 YEARS NEXT 5 YEARS AFTER 10 YEARS TIME TO ATTACK & GAIN MARKETSHARE Source: E-Myth by Michael Gerber
Why Membership? Who is your market? Make Parisi Service Available To Larger Demographic 40 million youth 6-17 organized sports participants 99% of parents “improved physical fitness” Tell 2-3 stories – update stats Is Your Club Taking Advantage of it? 26 million American youth aged 6-17 are organized sports participants 7 out of 10 children under the age of 14 participate in one or more sports or activities 99% of parents with youth sport participants say “improved physical fitness” is the chief virtue of youth sports participation $4.1 Billion spent annually on private coaching and sports instruction $4.1 Billion 7 of 10 children <14 in 1 or more sports/activities
Why Membership Capture Greater Marketshare Annuity Based Revenue Automatic Renewal for Multiple Months Generate Additional Revenue Without Significantly Increasing Labor Cost Easier Purchase Decision Because of Lower Price Point Easier Scheduling For Customer and Staffing for Business More Athletes in the Program Drives Other Service & Product Offerings
Updated Parisi On-Line Franchise Education Platform 90 Day Curriculum – Access to Web Platform at signing of contract 13 weekly lesson plans for business & training tracks Multimedia tools – Video, Audio, Workbook Weekly activity assignments Ongoing testing & tracking On-Line Resource Library 4 New Learning Modules on Sales 4 New Curriculum Lesson Plans Performance Director Performance Coach Sales Person Front Desk - MSR Weekly activity assignments Ongoing testing & tracking On-Line Resource Library
New Tracking Tool
The Free or Discounted Evaluation
History of the Health Club Business Paid In Full Memberships Monthly Memberships / Enrollment Fee Tour - Discount Enrollment Fee Evolution of the Enrollment Fee Discounting Enrollment Fees / Membership Fees Drives Tours Repositioning the Evaluation - our Tour Make the buying process easier More Calls To Action To Engage The Customer Purchase Program Evaluation Free Class Parent Orientation
Review - Using The Evaluation To Overcome Monthly Revenue Valleys Changing the Parisi Paradigm on the Evaluation Evaluations drive our business Evaluations are similar to the Health Club tour A good Health Club tour usually is 30 to 45 minutes Tours are free and many members are offered a Free Personal Training Session to get them to engage in a Personal Training Program Offer Discounted Evaluations ($50 off) Offering Free Evaluations Free Team Evaluations Free Evaluations to All Health Club Members Children Free Evaluation Month to All Friends of the Parisi Program Have Your Friend Take a Free Evaluation and Receive a Free Session
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Empowering America’s Youth - Thank You