PRESENTED BY Rahul Goyal ROLL NO. 4243 BBA 2nd Year SOCIAL RESPONSIBILITY PRESENTED BY Rahul Goyal ROLL NO. 4243 BBA 2nd Year

INTRODUCTION Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, and responsible business) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment.

DEVELOPMENT APPROACHES AUDITING AND REPORTING BUSINESS BENEFITS CRITICAL ANALYSIS DRIVERS

BEST PRACTICES OF CSR AT INTERNATIONAL LEVEL BEST PRACTICES OF CORPORATE SOCIAL RESPONSIBILITY IN ASIA introduce the current concept of CSR and its development overview the current situation of CSR in Asia and the Pacific address the issues and problems of CSR in the context of post-financial crisis in Asia strengthen staff resources and capacity of CSR enhance financial incentives for the private sector to allocate more resources for CSR introduce best practices of CSR in other regions

BUSINESS OF SOCIAL RESPONSIBILITY AFFECTING COMPANY’S OPERATIONS REVENUE Revenues pay for staff, capital and investment EFFICIENCY The efficiency of a business indicates its health. Efficient companies turn inputs into productive outputs in the most cost-effective way

ACCESS TO CAPITAL Access to capital enables a company to grow and affects its ability to invest in the future CUSTOMER ATTRACTION A company’s ability to attract and maintain a customer base depends on it being able to offer attractive and relevant products backed by excellent customer services

REPUTATION AND CREDIBILITY Although SMEs do not brand themselves or their images in the same way or using the same marketing techniques as large companies, reputation remains critically important HUMAN AND INTELLECTUAL CAPITAL A company’s human and intellectual capital is one of its most valuable assets

RISK Companies are being held increasingly accountable for their actions today INNOVATION The most successful companies are also the most innovative. Innovation is key to maintaining a competitive edge

CSR ACTIVITIES Mahindra Group is central CSR Activities Nanhi Kalis- Project set up by K.C Mahindra Education Trust. Mahindra all India Talent Scholarships. Cochlear Implants- Adopt Govt Schools-

OTHER INITIATIVES Govt. Elementary School, Chapperehri 11th August 2008 Medical Health Combat Panchayat Ghar Chapper chori 23rd August Beneficiaries 3064

Awareness camp for women and children, 13th September Initiative to save village Chappercheri and factory from flooding Blood donation camp, combine23rd Nov, 2008. Units donated to PGI:G8

White wash activities at Panchayat Ghar Chappercheri 21st Augut Health Competition Govt, Elementary School vill kailon 30th January 2008

CONCLUSION Of course the changing nature of business into new global forms can also be an opportunity of bringing on that level of accountability. Global brands are more vulnerable to public perceptions about their being ‘good’ simply because much more is at stake, both in terms of money that is invested in building such brands as well in the markets which they affect. CSR has a long way to travel.

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