1. Corporate & Social responsibility
All: Understand what is corporate and social responsibility
Most: Explain how businesses can be corporate and socially responsible

2. Corporate Social Responsibility
Corporate social responsibility: The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families (whanau) as well as the local community (iwi) at large
The awareness the business has of the impact on the community and the environment.
Examples of CSR – community workdays, consultation with the community on changes, minimising pollution
Corporate Social Responsibility

3. Corporate Citizenship
Citizenship: The idea that businesses are moral upstanding organisations that act correctly and set examples for the rest of society
These two concepts (CSR & Citizenship) are strongly interconnected
Corporate Philanthropy – the organisation gives money or goods to charity or worthy causes
Corporate Citizenship

4. Corporate Social Responsibilty (CSR)
If a company adopts a CSR approach they will be a good corporate citizen.
however
To be a CSR company is not enforced by law and it raises the costs.
But becoming an established company with CSR credentials is a way of obtaining a USP and being ahead of the competition
Corporate Social Responsibilty (CSR)

5. CSR NZ Companies A CSR company will do business in a way that:
- Pleases all stakeholders
- Is sustainable
- Shows a positive example
- Avoids exploitation or profiteering
ANZ
Telecom
The Warehouse
ACC
NZ Post
CSR NZ Companies

6. The process of aligning the organisations operations with the needs of the wider community and stakeholders
Demonstrated by an ongoining commitment to a cause rather than a one off gesture
Company wide changes rather than one or two individuals taking responsibility
‘Doing’ CSR

7. Doing CSR - process Identify Stakeholders Stakeholder needs and values
Positive impacts on the stakeholder
Negative impacts on the stakeholders
Ways to minimise negative impacts
Ways to further positively affect stakeholders
Doing CSR - process

8. Ethical Objectives Businesses can set ethical objectives
Targets that are seen to be correct and morally sound in the eyes of its stakeholders
This enhances the opportunity of doing the right thing for each business
Ethical Objectives

9. Publicity and Staff Morale
CSR approaches by businesses can be rewarded through positive publicity.
Staff Morale can also increase with the idea that the organisations work and their own goes towards benefitting the community.
Philanthropic gift also raise the profile and morale
Social Sustainability – maintains the health & well-being of the community and the employees.
Publicity and Staff Morale

10. Maori Business Concept : Putake
The reason for being.
Considering social, cultural, environmental and economic sustainability.
CSR approaches show that businesses are conscientious of their affect in the community, this fits with Maori business concepts which may give them a better reputation and competitive advantage
Maori Business Concept : Putake