Connecting with 500 million passionate fans worldwide

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Presentation transcript:

Connecting with 500 million passionate fans worldwide With more than 500 million fans worldwide, the Real Madrid Football Club is among the world’s top sports franchises. But with just a small fraction of those fans in Spain, it needed a way to connect with them— wherever they are in the world—and support their club passion. To accomplish that goal, Real Madrid engaged a Microsoft Services team for help in envisioning, developing, and deploying a global digital sports platform that was built using a wide range of Microsoft cloud services. It takes advantage of the global footprint of Microsoft cloud services to consistently deliver the very best fan experience anywhere in the world. Real Madrid can now engage one-on-one with fans, implement targeted promotional campaigns, and use data to track and analyze fan behaviors, among many other capabilities. Today, club officials report a significant digital revenue growth and could not be more positive about the club’s digital future. Products Azure Active Directory Azure App Service Azure Application Insights Cloud Services Azure Cosmos DB Azure Data Factory Azure Media Services Azure Search Azure Storage Azure Stream Analytics Microsoft Dynamics 365 for Customer Service Microsoft Dynamics 365 for Marketing Microsoft Services Microsoft Office 365 Power BI Visual Studio Application Insights Plug-in Visual Studio Team Services https://customers.microsoft.com/doclink/real-madrid https://aka.ms/Qvy945 Microsoft Azure Microsoft Dynamics Microsoft Office 365 Microsoft Services (full list in Notes view) Medium (50-999) Hospitality & Travel Spain Digital Transformation