INTEGRATED MARKETING COMMUNICATIONS (IMC) PLAN Communications Channel

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INTEGRATED MARKETING COMMUNICATIONS (IMC) PLAN Communications Channel COMPANY NAME INTEGRATED MARKETING COMMUNICATIONS (IMC) PLAN DATE Objective: Target Audience: Communications Channel Time Period Budget 1 2 3 4 5 6 7 8 9 10 11 12 Advertising: Television, radio, print, cinema, outdoor, point of purchase, internet & new media Sales Promotions: Couponing, rebates, premiums, samples, contests, internet & new media Personal Selling: Presentations, consultations, telemarketing, internet & new media Direct Marketing: Direct mailers, electronic direct mailers Public Relations: Press relations, product publicity, corporate communications, donations, sponsorships, special events, community relations, crisis management, internet & new media Total Budget: Measurement / Monitoring Remarks: