Marketing & Advertising

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Presentation transcript:

Marketing & Advertising The Brochure Project

Technology Standard Abilities for a Technological World: Standard 11 - Students will develop abilities to apply the Design Process.

The Design Process

Unit Objectives To learn what marketing /advertising is. To understand what goes into creating advertising campaign. (Brochure) To learn the life skills of communication and persuasion. (Present Brochure)

Define Marketing - Advertising - Marketing is the process of planning, pricing, promoting, selling and distributing ideas, goods , services. The action of calling something to the attention of the public especially by paid announcements. Advertising -

What are going to learn ? Marketing Advertising vocabulary Do Research on a product of your choice Design a Advertising Brochure Present your Brochure, to persuade the audience that your product is the best.