Jane Clarke | CEO, Managing Director

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Presentation transcript:

Jane Clarke | CEO, Managing Director

Methods to measure and compare cross-platform audiences MISSION R&D coalition of media buyers and sellers collaborating to innovate in: Methods to measure and compare cross-platform audiences Bring more granular measurement to TV Collaborate with global industry thought leaders to create solutions to key measurement challenges Pilot Test projects too expensive for a single company Proactively inform research vendors of needs of end users, to direct product roadmaps Foster a long-term view to develop tools for which individual companies may not have the patience

MEMBERS

ROADMAP Plan Measure Exposure Evaluate Understand KPIs of cross-platform campaigns and impact of each media Consumer-centric usage across all media by time for any target Unduplicated reach & frequency across media Cross-media content and ad ratings

RECENT ACCOMPLISHMENTS Kantar Media’s audio watermarking technology selected for next step in SMPTE standardization for Open Binding of Ad-ID, EIDR, Time Codes and Station IDs to Video -- a project launched and financially supported by CIMM

RECENT ACCOMPLISHMENTS Collaborated with 4A’s Media Measurement Task Force on Whitepaper: “Current Practices in Attribution and ROI Analysis”

RECENT ACCOMPLISHMENTS Produced Whitepaper on Best Practices in Cross-Platform Identity Measurement – Adapted for article in ARF’s Journal of Advertising Research (JAR)

RECENT ACCOMPLISHMENTS Completed Phase 1 of Complete Cross-Platform Measurement for Kids & Teens with RealityMine and TiVo

2017 INITIATIVES Measure Kids & Teens’ Cross-Media Usage with RealityMine, TiVo & TVision Insights Complete SMPTE Standardization of Kantar’s Watermark to Bind Ad-ID/EIDR to TV/Video Refine Cross-Media Measurement Solutions from Existing Providers: Combine Smart TV and STB Data Analyze “Router Meter” Data Support MRC’s Digital and Cross-Media Measurement Standards Drive Innovation in ROI Measurement

SUMMIT PACKET 2017 Update: CIMM Measurement Manifesto Update of our comparison chart of cross-media solutions from Nielsen, comScore and Symphony Advanced Media JAR Article on “Best Practices in Cross-Device and Cross Channel Identity Measurement” Bios for Summit presenters Press announcements Agenda

Jane Clarke | CEO, Managing Director www.cimm-us.org @CIMM_NEWS