Full Name I Company I Job Title I Email Mobile Apps & GPS Technology Make a Winning Combination! How to Gather Essential Data and Use It to Close Sales, and Improve Customer Experience  Owen M. Moon I Director of Automotive Digital Solutions | CarClick360com I Owen@CarClick360.com

Owen Moon 2000 - 2003 - 2005 - 2009 - 2014 - CarClick360.com Director of Automotive Digital Solutions CarClick360.com 2000 - Developed Sub-Prime Lead Generation Programs and set-up Sub-Prime Departments across the country. 2003 - Started a Full Service Advertising Agency Consulting with dealerships entire marketing and media strategy. 2005 - Began incorporating Targeted Marketing Strategies using dealerships DMS to market to past customers. 2009 - Started using Digital Marketing to drive leads and bring traffic to dealership websites. 2014 - Began focusing on developing Mobile Marketing Solutions to reach the car shopper on the go.

Key Takeaways From Today’s Session • Understand The Difference Between Mobile Experience and Mobile Marketing and Why Each Is Important In The Buying Process. • Learn How Mobile is Changing Consumer Shopping Behavior and How Dealerships Can Reach Today’s Car Buyers Who Are On The Go. • Discuss New Strategies Using Mobile Apps and GPS Technology To Deliver Highly Relevant Advertising To Consumers.

Mobile Isn’t Just A Device, It’s A Mindset!

What is Mobile Experience? Verb: To Feel (an emotion) Mobile Experience is how a consumer feels while shopping for a product or service using their mobile device.

What is Mobile Experience? • Mobile Friendly Website • • Mobile App For Dealership • VDP / SRP • Contact Us / Click To Call / Text Us • 3rd Party Integrations

What is Mobile Marketing? Noun: The action or business of promoting and selling products and services Mobile Marketing is how a dealership promotes their message to potential customers who are using a mobile device.

What is Mobile Marketing? • Mobile Websites • • Mobile Apps • Push Notifications • Text Messages • Voice Messages

The World Has Gone Mobile! It’s No Secret… The World Has Gone Mobile!

How Is Mobile Changing Consumer Behavior? •

How Is Mobile Changing Consumer Behavior? • Mobile-Only Internet Consumer March 2015 – First time the number of “Mobile-Only” internet users exceeded the number of “Desktop Only” Users. ComScore • Second Screen Behavior January 2016 - 50% of Americans use a 2nd device like a smartphone or tablet to access information while watching video content. Consumer Technology Association • Showrooming January 2014 - 63% of auto shoppers researched and shopped online while at a dealership using their mobile device. Cars.com

How Is Mobile Changing Advertising Behavior?

How Is Mobile Changing Advertising Behavior?

How Is Mobile Changing Advertising Behavior? 2016 U.S. Local Advertising Forecast Location-Targeted Mobile Ad Spend Will Triple Over The Next 5 Years, Rocketing From $9.58 Billion in 2015 to $29.5 Billion in 2020, For a 24.6% Compound Annual Growth Rate.

Dealerships Must Reach Today’s Car Shoppers Who Are On The Go.

Today, Almost 90% Of All Consumer Mobile Internet Usage Is Being Done Through Mobile Apps!

Mobile Marketing Strategies Comparison LOCAL CABLE IN APP Target Consumers Based On Interest

Mobile Marketing Strategies Comparison DIRECT MAIL GEO-FENCE Saturate An Entire Area or Neighborhood

Mobile Marketing Strategies Comparison ONE-TO-ONE GPS Reach The Right Customer At The Right Time

By Combining GPS Technology With Mobile Apps, Dealerships Can Now Reach Potential Buyers Based On Their Exact Physical Location! • Sales & Service Customers At Competitor Dealerships! • Sales & Service Customers At Competitive Brand Dealerships! • Past Customers In Their Homes • Other Popular Areas of Interest

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• Questions?

Contact Info Owen M. Moon Director of Automotive Digital Solutions CarClick360.com E: Owen@CarClick360.com P: 605.310.7612 C: 605.376.0195 @OwenMoon @CarClick360 CarClick360 Share an important takeaway you received from this session using hashtag #DDWNE for a chance to win an iPad