Social Networking through New Media

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Presentation transcript:

Social Networking through New Media Online Marketing Social Networking through New Media

What is social networking? [Online] social structures that connect people or groups on the basis of friendship, kinship, common interest, financial exchange, knowledge, or prestige.

Examples of Social Networks Twitter A microblog and social networking site where users type their posts in 140 characters or less. YouTube Video-sharing site, users can upload, view, and share videos. Facebook You really shouldn’t need the definition.

Twitter How can you turn 140 characters into an effective marketing campaign?

YouTube

Facebook

Facebook Landing Pages: The Good, The Bad, and the UGLY

The Good.

What are the strengths of this landing page?  Link to website  Link to YouTube  Links to products

OK, something is wrong here. TOO MUCH TEXT!

Bring it all together

Kickstarter

Successful marketing campaigns

Levi’s get’s it together

Old Spice

OK Go

Obama Campaign

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