REACHING COLLEGE STUDENTS Top 3 Purchasing Influences: Friend Recommendation Coupons, Both Online & Mobile Product Review Sites/Blogs 50% of students prefer word of mouth to receive information from retailers about products and services. 64% of students reported taking advantage of buy-one-get-one-free sales. 86% of students say that they would shop at their favorite stores more often if they offered student discounts. 80% of students say that Facebook and Twitter is the most effective way to reach them. Source: On Camus Research College Student Buying Behavior 2014

The percentage of students that spend money each month on these items/services. Bars Fashion Electronics 70% 70% 60% Live Music Media 59% 57% Studybreakscollegemedia.com

COLLEGE STUDENT DIGITAL TRENDS 49% of students report daily usage of a second screen while watching TV. 34% of students say the most important feature of using social networks is staying up to date with brands. College students spend 11.4 hours a day with technology. On average, college students own 6 technological devices. Mobile Trends Among College Students: 93% use mobile devices to search for business information. 87% never leave without their cell phone. 76% use their mobile device to find deals or coupons. 68% use their mobile devices to find deals or coupons. MarketingCharts. 2013. Global Newswire Crux Research. 2014. Research That Drives Results. 2013. College Student Buying Breakdown 2014.