The Industry’s Brand Integration Marketplace

The Marketer’s Brand Integration Dashboard The web-based marketplace for cost-effective buying, selling and measuring of brand integration.

Leading The Way 11 Big Ideas That Will Change Everything NextMedium's founder Hamet Watt has figured out that automated product placement is the next big thing in advertising. —October 2, 2006 “Outwitting TiVo” TV ads aren't much use if viewers fast forward through them. Embed could be the answer for advertisers. —May 2, 2006 Smaller deals, bigger bucks in product placement “[NextMedium's] software... allows advertisers to search for placement opportunities and to look at the overall exposure their product is getting on TV.”  —January 14, 2007 Is a Super Bowl Ad a Super Deal? “That sum could buy a marketer 50 different product placements on TV shows, movies, songs and video games, according to NextMedium…” —January 30, 2007 3

Leading The Way TV’s $9 billion spring fling “NextMedium’s Watt expects marketers and networks to discuss more non-traditional advertising like in-content ads, i.e., product placement.” — April 25, 2007 Marketing Goes Mobile “Marketers need to think about how brand integration fits into their media mix,” said Hamet Watt, “as technology changes how viewers consume media.” —January 30, 2007 TV is dead! Long live TV! “Watt polled the audience to see how many people with DVRs remembered the brands advertised in ads they skipped…. only one person claimed any retention.”  —June 12, 2007 Opt-in message model less intrusive “Online exchanges like NexMedium have emerged to allow movie and TV producers to source product placement for computers, cell phones, orange juice…” —August 22, 2007

Tapping into a Lucrative New Segment of Brand Integration = Brand Integration Ad Unit Media Value Patterns Inefficiency ROI Integration Complexity Large $ integration – e.g., Cingular on American Idol. (High-touch creative deals.) Smaller integration – e.g., cell phone used on network drama. (Set dressing or production-driven needs.) 5

Inefficiencies in the Brand Integration Process No standardized process or channel for marketers to initiate integration deals. No standardized process for networks to identify & sell integration inventory. Lack of communication creates problems with fulfillment, schedules and brand relationships. Below-the-Line Production Staff Marketer Production Company Media Owner Product Placement Agency Studio Ad Agency I like the Chaos chart better– it had an immediate connection wit everyone we presented it to– this chart’s visual actually appears orderly to me- incongruous to the commentary 6

NextMedium: Streamlining the Process A system to efficiently connect the entire brand integration value chain. A standardized process for marketers to find, initiate and assess brand integrations. A company with relationships at all levels of the entertainment and advertising industries. Production Company Network Studio Below-the-Line Production Staff Not as powerful– keep the original Product Placement Agency Media Agency Marketer 7

There’s Money on the Table Beverage Consumer Electronics Jewelry 8

We thank you for your consideration and we’re excited about working with you to help shape the future of brand integration. nextmedium | "turning audiences into customers" 11900 olympic blvd | suite 780 | los angeles, ca 90064 | 310.839.3100 (o) | 310.694.8973 (f)