0001 0001 Cut Mid shot Lapel mic Hi! My name is Ty Stokes and I’m a junior at Indiana University of Pennsylvania Music file Replace Replace

. I am a communications media major. 0001 0002 Cut Mid shot Lapel mic . I am a communications media major. Music file Replace Replace

0001 0003 Cut Mid shot Lapel mic . I am here today to talk to you about the effects social media has on the market. Music file Replace Replace

Social media is everywhere in our world 0001 0004 Cut Mid shot Lapel mic Social media is everywhere in our world Music file Replace Replace

We cannot go anywhere without our phones. 0001 0005 Cut Close up Lapel mic We cannot go anywhere without our phones. Music file Replace Replace

People are always connected to the internet 0001 0006 Cut Standing while talking Lapel mic People are always connected to the internet Music file Replace Replace

Advertising can be seen on every social media site. 0001 0007 Cut Mid shot Lapel mic Advertising can be seen on every social media site. Music file Replace Replace

0001 0008 Cut Mid shot Lapel mic Whether it’s twitter, Facebook, Reddit, Instagram, or snapchat, advertising is everywhere. Music file Replace Replace

0001 0009 Cut Standing while talking Lapel mic This information is important because it is needed to get an understanding of how social media can help you. Music file Replace Replace

Social media can be your best friend if you work in a business. 0001 0010 Cut Mid shot Lapel mic Social media can be your best friend if you work in a business. Music file Replace Replace

Social media didn’t always have advertisements 0001 0011 Cut Mid shot Lapel mic Social media didn’t always have advertisements Music file Replace Replace

The first ad did not appear on Facebook until May of 2005. 0001 0012 Cut Standing while talking Lapel mic The first ad did not appear on Facebook until May of 2005. Music file Replace Replace

YouTube did not implement ads until July of 2007 0001 0013 Cut Powerpoint Lapel mic YouTube did not implement ads until July of 2007 Music file Replace Replace

Twitter did not have ads until April of 2010. 0001 0014 Cut Powerpoint Lapel mic Twitter did not have ads until April of 2010. Music file Replace Replace

Ad revenue plays a big part in these sites 0001 0015 Cut Powerpoint Lapel mic Ad revenue plays a big part in these sites Music file Replace Replace

. Facebook alone pulled in 1.8 Billion dollars in 2013 0001 0016 Cut Powerpoint Lapel mic . Facebook alone pulled in 1.8 Billion dollars in 2013 Music file Replace Replace

0001 0017 Cut Powerpoint Lapel mic The total number from all social media sites in 2015 is 8.4 billion dollars. Music file Replace Replace

That is a lot of money that is being made from ads. 0001 0018 Cut Standing while talking Lapel mic That is a lot of money that is being made from ads. Music file Replace Replace

Most social media sites have their ads placed differently 0001 0019 Cut Standing while talking Lapel mic Most social media sites have their ads placed differently Music file Replace Replace

YouTube has theirs at the beginning of clips. 0001 0020 Cut Standing while talking Lapel mic YouTube has theirs at the beginning of clips. Music file Replace Replace

Even sometimes in the middle of clips if that video is long enough. 0001 0021 Cut Standing while talking Lapel mic Even sometimes in the middle of clips if that video is long enough. Music file Replace Replace

Twitter tends to put their ads in typical tweet form. 0001 0022 Cut Standing while talking Lapel mic Twitter tends to put their ads in typical tweet form. Music file Replace Replace

This can be a video, image, or just a regular tweet. 0001 0023 Cut Standing while talking Lapel mic This can be a video, image, or just a regular tweet. Music file Replace Replace

0001 0024 Cut Standing while talking Lapel mic They also have the moments page where advertisements and what’s popular can be found. Music file Replace Replace

Facebook puts their ads everywhere. They can be videos or text images 0001 0025 Cut Standing while talking Lapel mic Facebook puts their ads everywhere. They can be videos or text images Music file Replace Replace

0001 0026 Cut Standing while talking Lapel mic Facebook ads can differ every day, they can have ads based upon what you are looking at on the internet. Music file Replace Replace

Snapchat has the discover page where you can find all kinds of ads. 0001 0027 Cut Standing while talking Lapel mic Snapchat has the discover page where you can find all kinds of ads. Music file Replace Replace

0001 0028 Cut Standing while talking Lapel mic Reddit has ads in between their blog posts. These are all different ways they advertise products. Music file Replace Replace

0001 0029 Cut Standing while talking Lapel mic The change that made social media important for businesses are the implications of advertisements. Music file Replace Replace

Also because 87 % of Americans use the internet 0001 0030 Cut Powerpoint Lapel mic Also because 87 % of Americans use the internet Music file Replace Replace

More people than ever before use the internet. 0001 0031 Cut Powerpoint Lapel mic More people than ever before use the internet. Music file Replace Replace

This changed the marketplace in America drastically 0001 0032 Cut Powerpoint Lapel mic This changed the marketplace in America drastically Music file Replace Replace

TV, billboards, and radio ads are a thing of the past. 0001 0033 Cut Standing while talking Lapel mic TV, billboards, and radio ads are a thing of the past. Music file Replace Replace

0001 0034 Cut Standing while talking Lapel mic They are still used but the internet has taken over as the dominant force for advertisements. Music file Replace Replace

Social media is now more important than ever. 0001 0035 Cut Lapel mic Social media is now more important than ever. Music file Replace Replace

Ads are now everywhere we go. 0001 0036 Cut Standing while talking Lapel mic Ads are now everywhere we go. Music file Replace Replace

0001 0037 Cut Standing while talking Lapel mic Social media in the marketplace is important because anyone can sell products, advertise, buy products, or browse what products are available. Music file Replace Replace

This allows anyone to jumpstart their business. 0001 0038 Cut Standing while talking Lapel mic This allows anyone to jumpstart their business. Music file Replace Replace

0001 0039 Cut Standing while talking Lapel mic You can choose to pay for ads on these sites or you can advertise from the sites themselves. Music file Replace Replace

Almost every business has a twitter or Facebook account. 0001 0040 Cut Standing while talking Lapel mic Almost every business has a twitter or Facebook account. Music file Replace Replace

It is the easiest and cheapest way to advertise. 0001 0041 Cut Standing while talking Lapel mic It is the easiest and cheapest way to advertise. Music file Replace Replace

The majority of people have a social media account. 0001 0042 Cut Standing while talking Lapel mic The majority of people have a social media account. Music file Replace Replace

People are always online therefore they will see your advertisements. 0001 0043 Cut Standing while talking Lapel mic People are always online therefore they will see your advertisements. Music file Replace Replace

This is why this change is important to people. 0001 0044 Cut Standing while talking Lapel mic This is why this change is important to people. Music file Replace Replace

0001 0045 Cut Standing while talking Lapel mic There are several positives and negatives to having social media having an effect on the marketplace. Music file Replace Replace

Positives are it is easier to find what you want. 0001 0046 Cut Standing while talking Lapel mic Positives are it is easier to find what you want. Music file Replace Replace

Positives are it is easier to find what you want. 0001 0047 Cut Powerpoint Lapel mic Positives are it is easier to find what you want. Music file Replace Replace

We are now one click away from finding something we are looking for. 0001 0048 Cut Powerpoint Lapel mic We are now one click away from finding something we are looking for. Music file Replace Replace

Products are now easier to sell. 0001 0049 Cut Powerpoint Lapel mic Products are now easier to sell. Music file Replace Replace

Word of mouth can only take you so far. 0001 0050 Cut Powerpoint Lapel mic Word of mouth can only take you so far. Music file Replace Replace

0001 0051 Cut Powerpoint Lapel mic When you are constantly seeing a product, it will be in your at the slightest thing that makes you remember it. Music file Replace Replace

This will make you want to buy it 0001 0052 Cut Powerpoint Lapel mic This will make you want to buy it Music file Replace Replace

0001 0053 Cut Powerpoint Lapel mic Anything can be sold online. This allows for the market to vastly open up. Music file Replace Replace

This can suit everyone’s needs. 0001 0054 Cut Powerpoint Lapel mic This can suit everyone’s needs. Music file Replace Replace

It can level the playing field for small businesses. 0001 0055 Cut Powerpoint Lapel mic It can level the playing field for small businesses. Music file Replace Replace

A small business can get word out about their product 0001 0056 Cut Powerpoint Lapel mic A small business can get word out about their product Music file Replace Replace

This can increase their customer base and bring in more profits. 0001 0057 Cut Powerpoint Lapel mic This can increase their customer base and bring in more profits. Music file Replace Replace

A product can be advertised for free. 0001 0058 Cut Powerpoint Lapel mic A product can be advertised for free. Music file Replace Replace

0001 0059 Cut Powerpoint Lapel mic A facebook, twitter, or Instagram page can be used to advertise a product Music file Replace Replace

0001 0060 Cut Powerpoint Lapel mic Paying for real ads helps but an account can also advertise for you as well. Music file Replace Replace

0001 0061 Cut Standing while talking Lapel mic There are also several negatives to social media having an effect on the marketplace. Music file Replace Replace

The marketplace can become crowded. 0001 0062 Cut Powerpoint Lapel mic The marketplace can become crowded. Music file Replace Replace

0001 0063 Cut Powerpoint Lapel mic If everyone is selling the same product it becomes hard to get an edge over the competition. Music file Replace Replace

0001 0064 Cut Powerpoint Lapel mic Smaller businesses have to compete with large businesses for advertisements. Music file Replace Replace

. Large businesses have the money to dump into ads that are everywhere 0001 0065 Cut Powerpoint Lapel mic . Large businesses have the money to dump into ads that are everywhere Music file Replace Replace

Small businesses typically cannot do this and that hurts them. 0001 0066 Cut Powerpoint Lapel mic Small businesses typically cannot do this and that hurts them. Music file Replace Replace

Social media is very important in today’s marketplace. 0001 0067 Cut Standing while talking Lapel mic Social media is very important in today’s marketplace. Music file Replace Replace

Advertisements are everywhere on social media. 0001 0068 Cut Standing while talking Lapel mic Advertisements are everywhere on social media. Music file Replace Replace

0001 0069 Cut Standing while talking Lapel mic Using social media for advertising can give you a distinct edge over other businesses. Music file Replace Replace

0001 0070 Cut Standing while talking Lapel mic Thank you for listening to my presentation on the effects social media has on the marketplace. Music file Replace Replace

0001 0071 Cut Standing while talking Lapel mic If you have any questions you can contact me at tystokes51@gmail.com or my iblog site https://iblog.iup.edu/sqlv. Music file Replace Replace

Thank you and have a great day! 0001 0072 Cut Standing while talking Lapel mic Thank you and have a great day! Music file Replace Replace