1. Word of Mouth

2. Introduction Word of Mouth is the informal transmission of ideas, comments, opinions, and information between two or more individuals, neither one of which is a marketer.

3. Present https://www.youtube.com/watch?featur e=player_embedded&v=ix2eDR4Mn7Q #! https://www.youtube.com/watch?featur e=player_embedded&v=ix2eDR4Mn7Q #

4. It can enable receivers to make more effective and more efficient purchase decisions, thereby decreasing the risk of a new negative buying experience.

5. On the other side, senders are also able to decrease doubts after a purchase, increase their confidence in their product choice and buying behavior by recommending others.

6. Current In The world we live in today were at a point almost everything could be done over the internet and that includes how we convey messages to people in a matter of seconds.

7. Present Day Present day Word of Mouth includes Texts, Facebook, Twitter, Youtube, Tumblr to name a few and the list goes on…

8. Current Ultimately word of mouth in current days has the biggest effect on consumer behavior. It can be what makes a products ad go viral or just be another ad out of many which is soon forgotten.

9. Future Concepts https://www.youtube.com/watch?featur e=player_embedded&v=NnAWq1sjKwk https://www.youtube.com/watch?featur e=player_embedded&v=NnAWq1sjKwk

10. Future Future of word of mouth has endless possibilities. The more tech savvy the world is becoming the younger you are when you start learning about technology and starting with the basics for a child in twenty years could be more advanced than the technology we have today.

11. Social Media Millions and millions around the world are using these forms of communication and the simplest video that catches someones attention could be seen by hundreds in one day and up to a million the next day.

12. The Future of WOM http://www.youtube.com/watch?v=a6c NdhOKwi0 http://www.youtube.com/watch?v=a6c NdhOKwi0

14. Pros. Social Media helps you find your exact target market and those people who are genuinely interested in what your business is about and its products and services.

15. It allows you to connect and engage with your customers on a really personal level.

16. Marketing teams know that not as many people watch tv as a few years ago, so they use popular sites to do their ads and create popularity for what they are selling.

17. Con’t Interaction is casual and continuous and gives your business a real face and voice to people. This is known a conversational marketing

18. WOM Marketing http://www.youtube.com/watch?v=R14 0FkPsMq4

20. Social Media Social media offers your business a chance to build a community around your brand instead of being a detached entity

21. Is Social Media a Fad? http://www.youtube.com/watch?v=0eU eL3n7fDs

23. Cons. It takes some time to set up and gain followers In this case, you will need to be patient and organized in the initial stages before you see results.

24. Disadvantage It can be addictive because you feel chained to your phone all the time, always checking for incoming tweets and then responding to them

25. Dangerous Game It’s a double edged sword and you need to be ready to accept the good and the down right nasty feed back about your business.

26. Negative Buzz Human nature being what it is, people are more likely to talk about something they don't like with their friends, family members, and co-workers than to share something positive.

27. Nuissance Factor If a marketer has decided to use e-mail as a way to drive traffic to their web site, they are competing with other people who are using the same structure. They run the risk of having their message lost among all the other e-mail messages people receive on a daily basis.

28. It’s also important to understand that bad news travels faster than good news so any mistakes or controversies your business has will travel at lightning speed You need to be extremely quick of damage control if this happens.

30. Viral Marketing Tools used in viral marketing can be set up with less effort. Composing an email message or a blog post does not require much of effort when compared to making a TV commercial or bill board campaign.

31. Con’t Customizing the message based on user preference and local interest is also possible in viral marketing through data mining techniques.

32. Conclusion http://www.youtube.com/user/watchwo mma

33. Conclusion In conclusion WOM has transformed with the development of social media and can only become more dominant in the world of consumer behavior analysis as we know it.

34. Thank You! Questions?