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The Power of Social Media

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Presentation on theme: "The Power of Social Media"— Presentation transcript:

1 The Power of Social Media
The age of social media...

2 What do you know about social media?
So, you think you know social media… Go to on your PC or phone Type in the code that the professor gives you

3 Kinds of social media Social networking (Facebook, LinkedIn, Google+)
Microblogging (Twitter, Tumblr) Photo sharing (Instagram, Snapchat, Pinterest) Video sharing (YouTube, Facebook Live, Periscope, Vimeo) Are there other kinds of social media?


5 Facts about social media – Group research
How many social media accounts does the average internet user have? How many pictures will be shared on social media today? In our lifetime, how much time do we spend on social media? How many videos are viewed on Facebook daily? What percentage of time do people spend watching YouTube compared to other websites? How many tweets are tweeted every year?

6 Facts about social media – Answers
The average internet user has 7.6 social media accounts. More than 3.2 billion images will be shared today on social media. In our lifetime, we spend 5 years and 3 months on social media. People view 8 billion videos on Facebook every day. Out of all of the videos seen on the internet or TV, YouTube accounts for more than half. Every year, humans tweet 200 billion times. Clark, J. (2018, July 2). 30 Crazy Social Media Facts That Might Change How You Think About Marketing. Retrieved from Search Engine Journal:

7 Language used in social media
Language used on social media can be all varieties Language discussing political, business, or news can be casual or formal Language discussing everyday life can be casual or colloquial What language do you usually see on social media?

8 Language examples on Social media
Acronyms LOL, TTYL, LMAO, WTF Slang Woke, legit, cool, sweet, lit, Hashtags #MeToo, #StarWarsIX Abbreviations U “you”, 2 “to”, h8 “hate”, l8r “later”, luv “love” Tagging When you include friends or places in your post


10 Writing an appropriate social media post
What is the purpose of the post? Therefore, what form of communication should you use? To get a lot of likes, to be funny, to be informative, to brag What is the emotion you want to show? What are the nuances of the words that you are choosing? i.e.: problem (negative); challenge (neutral or positive) How will other people interpret your post?

11 Create a Twitter Post Maximum of 280 characters per post…
Do at least one hashtag and/or tag


13 Is social media really addicting?
Based on the video and your knowledge, answer the following questions: What are the dangers of social media? Is it easy to be addicted to social media? Why or why not? What advice can you give to people who think they are addicted to social media? How easy is it to unplug from social media?

14 Safety on social media Trolling – when someone writes hurtful or discriminatory (racist, sexist, unrealistic) comments to posts; trolls often don’t feel the way that they write Identity theft – when someone steals your identity, i.e.: name, picture Cyberbullying – when someone stalks, blackmails, lies, and threatens someone online Fake news – news that is either entirely or someone fake; often shared through social media Hyper-reality – when someone posts heavily filtered images that always appear perfect Hacking – when someone steals a password and username to an account Catfishing – when someone puts up a fake profile and befriends people to get attention

15 Social Media Guide Make a guide on how to appropriately and successfully post opinions on social media. The guide must be the following: • Must be at least 3 paragraphs • Must include some helpful tips and talk about being safe online • Must include some examples from popular social media outlets (i.e. Twitter, Facebook, Instagram) • Can be related to your blog theme

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