Corporate Content Curation in a Consumer-centric, Mobile World Jim Renner, Technical Product Strategist November 2, 2015

Once upon a time… Perspective Transition Technology Classroom to computer Location Classroom desk to office desk Learner Instructor-guided to self-guided

Fast forward to today… Perspective Transition Technology Computer to mobile device Location Office desk to anywhere Learner Self-guided to self-managed

Consumerization of learning More employees than ever before have exposure to technology-based learning (and entertainment) outside the workplace.

My experience with cutting the cord What I Expected Save money Only pay for what I wanted What I Didn’t Expect Less time browsing More time enjoying Deeper engagement Fundamental change in behavior

Consumerization of learning Consumer learning experiences are driving corporate learner expectations This phenomenon is changing corporate learning from the inside out Learners are cutting the cord of IT professionals say they have paid for training out of their own pockets 62% Source: Deloitte Investing in Learning Content

The challenge “The issue is not that people do not want to learn—almost 90 percent of working professionals say they do. The issue is that much of what L&D departments provide no longer really suits employees’ preferences and habits.” Source Source: Deloitte Investing in Learning Content

Key Statistics of L&D Professionals say even they cannot find what they want when they need it in their own systems1 58% of learning assets are mobile-ready1 12% of time spent with digital media is on mobile devices2 62% Source: 1 Deloitte Global Human Capital Trends 2015 2 comScore The 2015 U.S. Mobile App Report

Make learning a habit Key Enablers: Mobile Content discovery Videos Self-paced courses Portals and Programs Mentoring Social Key Enablers: Mobile Content discovery Mobile Practice Live and Virtual Books

Content discovery starts with curation Curate (verb): to pull together, sift through, and select for presentation, as music or website content Curation enables: Discovery of relevant content Moment of need access Audience-specific experience Increased utilization

A content discovery framework All Content Broad Audience Catalog: Topic Area Language Keywords Vendor Defined by the content Remove the Clutter Increase Relevance Organize Targeted Audience Learning Program Newsletter Portal Within a workflow Defined by the SME Curate Individual Individual Development Plan Favorites Machine-based Recommendations Defined by the learner Personalize

The curation process 1. Collect 2. Select 3. Annotate 4. Present

Collect Goal: Ensure relevance to your entire organization Focus on Diversity: Broad topic coverage Spectrum of skill levels Multiple sources Various methods of learning (modalities)

Audio, it’s the other mobile-ready content Source: Skillsoft Learning App Usage Data

Select Goal: Identify specific content items relevant to your specific audiences Focus on: Appropriateness Quality Variety Freshness

Curation Demonstration

W Why A Are Y You S Showing T This To Me M Annotate Goal: Provide context for your selections to demonstrate relevance to your learners W A Y S T M Why Are You Showing This To Me Focus on learner: Goals Preferences Historical behavior

The Netflix perspective Awareness: We want members to be aware of how we are adapting to their tastes. This not only promotes trust in the system, but encourages members to give feedback that will result in better recommendations. Explanations as to why we decide to recommend a given movie or show. We are not recommending it because it suits our business needs, but because it matches the information we have from you: your explicit taste preferences and ratings, your viewing history, or even your friends’ recommendations. Source: Netflix Tech Blog: Netflix Recommendations

Present Goal: Present the content at the place and time the learner will need it most Focus on: Multiple Locations Reminders/Notifications Workflow placement

Skillsoft’s Continuous Leadership Journey A 12-month guided solution delivers a high impact and time efficient learning process into the workflow of any busy manager.

The future of curation at Skillsoft Big Data Analytics Behavioral patterns Social Machine Learning

Building the Self-Developing Organization

Competing for mobile mindshare Learning Social Work Personal Mobile learning is not just an alternative form of learning, it’s an alternative mobile activity

Our challenge Source: comScore The 2015 U.S. Mobile App Report

Send me an email (jim_renner@Skillsoft.com) Connect with me via the Engage app or on LinkedIn