Turkish Airlines 2011 Q1.

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Presentation transcript:

Turkish Airlines 2011 Q1

Beyond transfer flow – Istanbul, Turkish Airlines Base: Istanbul destination

Socio – demographic profile Gender Age Activity Educational background Marital status Standard of living Citizenship Turkish Airlines Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Base: Istanbul destination

Who arranged the purchase of your airline ticket Reason for one’s trip today Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Base: Istanbul destination

Number of people in the travelling Profile of fellow – passengers Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Base: Istanbul destination

How did you purchase your ticket? How early is your ticket bought before your air journey? Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Base: Istanbul destination

The most important considerations The most important considerations when airline ticket purchasing Base: Istanbul destination

Frequent flyer program membership Base: Istanbul destination

Number of flights in the last 12 months from BUD Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Base: Istanbul destination