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Germanwings 2011 Q1. PART 1: GERMANWINGS - COLOGNE/BONN3 PART 2: GERMANWINGS - STUTTGART11 Contents.

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Presentation on theme: "Germanwings 2011 Q1. PART 1: GERMANWINGS - COLOGNE/BONN3 PART 2: GERMANWINGS - STUTTGART11 Contents."— Presentation transcript:

1 Germanwings 2011 Q1

2 PART 1: GERMANWINGS - COLOGNE/BONN3 PART 2: GERMANWINGS - STUTTGART11 Contents

3 PART 1: GERMANWINGS - COLOGNE/BONN

4 Socio – demographic profile ActivityEducational background AgeMarital status Standard of living Gender Base: Cologne/Bonn destination Citizenship Germanwings Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

5 Base: Cologne/Bonn destination Who arranged the purchase of your airline ticket Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Reason for one’s trip today

6 Base: Cologne/Bonn destination Number of people in the travelling Profile of fellow – passengers Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

7 How did you purchase your ticket? Base: Cologne/Bonn destination Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 How early is your ticket bought before your air journey?

8 Base: Cologne/Bonn destination The most important considerations The most important considerations when airline ticket purchasing

9 Frequent flyer program membership Base: Cologne/Bonn destination

10 Number of flights in the last 12 months from BUD Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

11 PART 2: GERMANWINGS - STUTTGART

12 Socio – demographic profile ActivityEducational background AgeMarital status Standard of living Gender Base: Stuttgart destination Citizenship Germanwings Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

13 Base: Stuttgart destination Who arranged the purchase of your airline ticket Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 Reason for one’s trip today

14 Base: Stuttgart destination Number of people in the travelling Profile of fellow – passengers Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1

15 How did you purchase your ticket? Base: Stuttgart destination Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1 How early is your ticket bought before your air journey?

16 Base: Stuttgart destination The most important considerations The most important considerations when airline ticket purchasing

17 Frequent flyer program membership Base: Stuttgart destination

18 Number of flights in the last 12 months from BUD Green denotes a significantly higher, red a significantly lower difference from the Pax Fax Q1


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