past present and future The mobile web, past present and future Alex Christoforou Wadja, Inc. @alexwadja

A historic technology shift

Social Media is more popular than…

Mobile devices surpassed PCs in 2010

Social is now mobile

The post PC world – R.I.P.

Post PC world - iPhone 2007 (modern smartphone) - iPad in 2010 (modern tablet computer)

Shift in how we interact with devices

Apple defined the ecosystem Hardware Apps App Store

App are everywhere! Device Native – Web Native – Hybrid Who has downloaded an App?

Thank you Average number of apps per user 37 Apple - 22 Android - 10 Blackberry Thank you Mention Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!" Retweet When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly. Message If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?" Hashtag Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.

Can you spot the Web Native Apps? (hint: 8 of the below are web native)

Built with various tools 38+ App stores platforms 600,000 Apps 450,000 Apps Built with various tools

Developers are the new kingmakers

Apps make the mobile device a must have Thank you Mention Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!" Retweet When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly. Message If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?" Hashtag Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.

Thank Sold - $1 Billion Mention Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!" Retweet When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly. Message If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?" Hashtag Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.

Smartphone usage has huge upside Advertisers follow eyeballs

iPods changed media – iPhone grew fast – iPad growth is amazing!

Android adoption even faster than iPhone

Mobile search is exploding

From an operators viewpoint Apps are important, they drive mobile internet usage More usage equals more revenue Operators want to become part of the app ecosystem APIs for developers Operator billing Revenue share with app owners Developer community programs (at&t developer network) Promote local apps (at&t and verizon app store) source (mobile entertainment - http://www.mobile-ent.biz/) From an operators viewpoint Thank you Mention Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!" Retweet When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly. Message If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?" Hashtag Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.

Alex Christoforou Wadja, Inc. Thank you Alex Christoforou Wadja, Inc. @alexwadja Mention Once you've signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!" Retweet When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly. Message If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?" Hashtag Users often prepend # to words in their Tweets to categorize them for others eg: "Check out our new products for the Fallhttp://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.